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Gas Station TV
Gas Station TV is a national video advertising network reaching 115 million monthly viewers at 29,000 fuel retail locations across the US, founded in 2005.
Gas Station TV
Gas Station TV was founded in 2005 in Detroit, Michigan, as a simple network of video screens at gas station pumps. It merged with Verifone Pump Media in 2017, forming a national network that now spans 29,000 locations across the United States (per the firm's website). GSTV sells video advertising inventory to national brands in sectors such as retail, hospitality, and consumer goods. Its network reaches 115 million unique monthly viewers, and the firm claims viewers spend 3.7x more after a fuel transaction (per Affinity Solutions, 2021). The company offers data-driven targeting through its OCTANE analytics arm and creative production through its IGNITE studio. Partners include 7-Eleven, Chevron, Shell, ExxonMobil, and Marathon (per the firm). GSTV has also launched ad-supported content on EV charging networks via partnerships with ChargePoint and Ara Labs (2022). The company runs original content series and has partnerships with TikTok (2023) and Samba TV (2024) for deduplicated reach measurement. It participates in industry bodies such as IAB and NACS. In 2025, GSTV launched seasonal content initiatives, Summer of Drive and Holiday Rush. GSTV operates as a vertically integrated media platform that controls both the physical screens and the content programming, differentiating it from traditional out-of-home ad networks that rely on third-party inventory. Its ownership structure is not publicly disclosed.
General information
Firm type
Asset Manager
Year founded
2005
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Detroit
Corporate office
Detroit, MI, United States
Sector focus
Frequently asked questions
What makes Gas Station TV different from traditional out-of-home advertising networks?
GSTV operates a vertically integrated media platform: it controls the screens at fuel pumps and produces its own content through its IGNITE studio. This structure allows the firm to offer end-to-end service from creative development to data-driven ad placement and measurement, unlike other OOH networks that broker third-party inventory.
Does Gas Station TV offer programmatic advertising?
Yes. GSTV has deployed programmatic buying capabilities since 2021, including brand and foot traffic lift studies for programmatic campaigns (per the firm). Its OCTANE data analytics platform provides audience targeting and campaign measurement.
Which convenience store chains partner with Gas Station TV?
GSTV lists partnerships with 7-Eleven, Arco, BP, Chevron, Gulf, Circle K, Speedway, ExxonMobil, Sunoco, Phillips 66, and Marathon (per the firm's website).
How does Gas Station TV measure advertising effectiveness?
The firm uses Lumen Research eye-tracking studies and Samba TV for deduplicated reach measurement across linear television and GSTV. Affinity Solutions analyzed credit/debit card spend to show increased consumer spending after viewing GSTV ads (per Affinity Solutions, 2021).
Who owns Gas Station TV?
GSTV's ownership structure is not publicly disclosed. The firm does not list private equity or family office investors on its website.
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