Generation3 Capital

Decisions are led by Managing Partner Adam Schorr, who founded the firm in 2016. The firm operates with a lean team structure, and Schorr is the central figure in origination, diligence, and portfolio oversight. The investment committee composition beyond Schorr has not been publicly detailed.

The firm pursues proprietary sourcing through direct outreach to founder-owned businesses in industrial and business services sectors. It emphasizes relationship-driven origination — targeting companies that are not widely marketed through auction processes. Its lower-middle-market focus typically places it in a segment with fewer institutional competitors.

Neither. Generation3 Capital is a private equity firm with an independent sponsor model. It raises capital on a per-deal basis from family offices and institutional co-investors rather than deploying from a blind-pool fund. It targets control buyouts, not venture-stage investments.

Generation3 Capital executes direct control investments only. There is no public record of the firm committing to third-party private equity funds as a limited partner. Its model is entirely oriented around principal investing in its own platform deals.

The firm targets mature, cash-flow-positive companies in the lower middle market — not early-stage or venture-backed companies. It focuses on control buyouts, recapitalizations, and growth equity in businesses with $3M to $15M of EBITDA, where it can deploy $20M to $50M in equity per transaction.

The firm has not published a sector-exclusion list. Based on its stated focus on niche manufacturing, industrial services, and business services, it tends to avoid sectors such as consumer internet, biotechnology, and speculative technology startups — areas that fall outside its core lower-middle-market buyout mandate.

Generation3 Capital is a standalone firm founded by Adam Schorr. It has no publicly disclosed affiliation with a parent company, a larger asset manager, or a prior firm that spun out its team. Its independent sponsor model reinforces this unaffiliated structure.