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Genesis Asset Management Group
Founded in 1999, Genesis Asset Management Group established its advisory practice in New York with a dual focus on financial planning and discretionary...
Genesis Asset Management Group
Founded in 1999, Genesis Asset Management Group established its advisory practice in New York with a dual focus on financial planning and discretionary portfolio management. The firm structured itself as a registered investment advisor, which places it under a fiduciary standard that legally requires client interests to come first — a structural distinction from broker-dealer models that dominated wealth management at the time of its founding. Its client base spans individual retail accounts, high-net-worth families, pension plans, trusts, and corporate entities, creating a diversified revenue base that reduces reliance on any single client segment. The firm's investment strategy centers on constructing publicly traded portfolios that map to individual client objectives rather than pushing house products or proprietary funds. Asset-class exposure typically spans domestic and international equities, fixed income instruments, and cash equivalents, with allocations determined by each client's risk tolerance, time horizon, and tax situation. Geographic coverage concentrates on US markets, with the capacity to allocate to developed international markets where client mandates permit. The advisory model combines ongoing financial planning — addressing estate, tax, retirement, and insurance considerations — with discretionary management authority that allows the firm to execute portfolio decisions without requiring client sign-off on each trade. This dual-service architecture means revenue derives from fee-based assets under management rather than transactional commissions, aligning the firm's incentives with portfolio performance and client retention. Genesis operates from a single headquarters footprint in New York. The firm maintains a deliberately lean organizational structure consistent with its RIA model, where portfolio management and client relationship functions are integrated rather than siloed across separate sales and investment divisions. Team size and AUM are not publicly disclosed, which is common among privately held RIAs that do not file Form ADV Part 2 with sufficient granularity to extract reliable headcount or asset totals. The firm's posture suggests it competes in the middle-market wealth management segment alongside thousands of other independent RIAs, differentiating through the depth of its planning integration rather than through scale or brand recognition. What structurally distinguishes Genesis from both wirehouse advisory teams and robo-advisors is the combination of fiduciary-only duty and full-service financial planning under one roof. Wirehouse advisors historically operated under a suitability standard that permitted the sale of commission-generating products; Genesis's RIA-only structure forecloses that path entirely. Meanwhile, automated platforms lack the human-delivered planning capacity — estate strategy, tax coordination, retirement income modeling — that Genesis embeds alongside its portfolio management. This positions the firm as a generalist independent advisor whose competitive advantage rests on the depth of individual client relationships rather than on proprietary deal flow, alternative asset access, or institutional-scale investment operations.
General information
Firm type
Bank / Wealth / Trust
Year founded
1999
AUM
Undisclosed
Location
Region
North America
Country
United States
City
New York
Corporate office
New York, NY, United States
Frequently asked questions
Is Genesis Asset Management Group a fiduciary?
Yes. As a registered investment advisor, Genesis operates under the Investment Advisers Act of 1940, which imposes a fiduciary duty requiring that the firm place client interests ahead of its own. This means its advisors cannot recommend investments that generate higher compensation for the firm at the expense of client suitability. Broker-dealers and dually registered advisors can sometimes operate under a lower suitability standard, but Genesis's RIA-only structure eliminates that possibility.
How does Genesis Asset Management Group charge for its services?
The firm operates on a fee-based model, charging clients a percentage of assets under management rather than earning commissions on individual transactions. This structure is disclosed in the firm's Form ADV filings and aligns Genesis's revenue with portfolio growth and client retention. The specific fee schedule varies by account size and service complexity, with financial planning services either bundled into the management fee or charged separately depending on the client arrangement. The absence of commission-based revenue means the firm has no incentive to generate unnecessary trading activity.
What types of clients does Genesis Asset Management Group serve?
Genesis serves a diversified client base that includes individual investors, high-net-worth families, pension plans, trusts, and corporate accounts. This breadth suggests the firm has built operational capacity to handle the different fiduciary, reporting, and regulatory requirements that each client type demands — pension plans require ERISA compliance, trusts involve intergenerational planning considerations, and corporate accounts often carry cash-management and liquidity mandates. The firm does not publicly disclose the mix of assets across these client categories.
Does Genesis Asset Management Group invest in private markets or alternative assets?
The firm's published posture indicates a focus on publicly traded securities — equities, fixed income, and cash equivalents — rather than private equity, venture capital, or direct real estate. As a generalist RIA serving a broad client base, Genesis likely uses mutual funds, ETFs, and individual securities as its primary portfolio construction tools. Allocators seeking a manager with alternative asset capabilities — private credit, direct co-investments, or real assets — would not find those offerings at Genesis based on currently available information.
Who makes investment decisions at Genesis Asset Management Group?
The firm does not publicly name its investment committee members, portfolio managers, or principals. In the independent RIA model, investment policy is typically set by the firm's owners or senior advisors through a documented committee process, with individual client portfolios managed against that policy rather than through centralized model portfolios. The specific decision-making structure at Genesis — whether investment authority rests with a single founder, a named investment committee, or individual advisors operating within pre-set guidelines — is not publicly disclosed.
How does Genesis Asset Management Group custody client assets?
As a registered investment advisor that is not a broker-dealer, Genesis does not hold client assets directly. The firm almost certainly uses a third-party qualified custodian — likely a major institution such as Charles Schwab, Fidelity, or Pershing — to hold client securities and cash. This separation of custody from advisory authority is a key investor protection mandated by SEC rules. The specific custodian or custodians Genesis uses are not publicly identified in available sources.
Is Genesis Asset Management Group affiliated with Genesis Investment Management LLP in London?
No. Genesis Asset Management Group is a New York-based RIA founded in 1999. Genesis Investment Management LLP is a London-based emerging markets equity manager that was established in 1989 and operates as an entirely separate entity. The two firms share no disclosed ownership, personnel, or client-service overlap.
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