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GetVantage
GetVantage — Bhavik Vasa's Mumbai-based firm deploying non-dilutive revenue-based financing into India's e-commerce and SaaS founders since 2019.
GetVantage
GetVantage is a revenue based finance platform provides alternative financing solutions for startups & digital brands to drive sales and increase revenue.
General information
Firm type
Private Equity
Year founded
2019
AUM
Undisclosed
Location
Region
Asia
Country
India
City
Mumbai
Corporate office
Mumbai, India
Principals
Bhavik Vasa
Founder & CEO
Sector focus
Frequently asked questions
How does GetVantage's financing differ from traditional venture capital?
GetVantage provides capital in exchange for a fixed percentage of monthly revenue until a predetermined cap is reached. This means founders retain full equity and avoid governance dilution. The structure most closely resembles a merchant cash advance adapted for digital companies, with repayment scaling alongside sales performance rather than fixed-schedule debt.
What types of companies does GetVantage typically fund?
The firm focuses on revenue-generating direct-to-consumer brands, e-commerce merchants, and B2B SaaS platforms. Typical recipients generate consistent monthly sales through digital channels such as Shopify, Amazon, or Flipkart. GetVantage has also funded agri-tech platforms and digital health brands with recurring transaction streams.
What is the Revenue Intelligence Engine?
The Revenue Intelligence Engine is GetVantage's proprietary underwriting system. It ingests merchant sales data, accounting software, and bank transaction records to assess creditworthiness and set terms algorithmically. The firm uses this technology to shorten approval cycles to a matter of days, a pace that differentiates it from traditional bank lending.
Who runs investment decisions at GetVantage?
Founder and CEO Bhavik Vasa oversees the firm's capital-allocation decisions. Vasa previously led product and growth at digital payments company ItzCash. The firm's credit and investment committees are supported by its in-house data-science team, which manages the algorithmic screening process.
Is GetVantage structured as a fund or an operating fintech company?
GetVantage operates as a non-bank financial platform rather than a traditional closed-end fund. The firm's capital base is deployed through a balance-sheet model rather than a series of LP vehicles with fixed life cycles, allowing it to recycle capital continuously as portfolio companies repay.
Does GetVantage operate beyond India?
GetVantage primarily funds companies operating in India, with additional exposure to Southeast Asian markets. Its partnership with Amazon India embeds the financing product directly into that marketplace, reinforcing its domestic concentration. The firm has not publicly disclosed a dedicated office outside of Mumbai.
What sectors does GetVantage avoid?
The firm does not disclose a formal exclusion list, but its revenue-based model naturally screens out pre-revenue, hard-tech, and deep-science companies that lack recurring digital sales streams. Capital-intensive industries with unpredictable top lines remain outside the platform's core mandate.
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