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Good Karma Partners
Good Karma Partners was established in São Paulo as an operationally intensive growth-equity firm.
Good Karma Partners
Good Karma Partners was established in São Paulo as an operationally intensive growth-equity firm. Founder Daniel Goldberg previously co-founded Ideiasnet, a publicly listed Brazilian venture-capital vehicle, and later served as a senior partner at Pátria Investments. The firm sources from networks built during that 20-year arc rather than through auction processes. The firm targets growth-stage and late-stage venture rounds across Latin America, with a bias toward Brazil and Mexico. Its mandate spans enterprise software, fintech, logistics, healthcare services, and consumer technology. Good Karma structures minority and control positions, often leading rounds and taking board seats to drive operational improvements in go-to-market execution, unit economics, and strategic hiring. Confirmed portfolio companies include the Brazilian freight-platform CargoX (per the firm, 2019) and e-commerce enablement company Olist. Team size and total deployment are not publicly disclosed. The firm operates a single office in São Paulo. In May 2024, Good Karma Partners participated in a $20 million Series B extension for Brazilian proptech startup Loft Holdings, signaling continued conviction in residential real estate technology despite the sector's post-boom hangover. No adjacent foundation or operating company has been identified. The structural differentiator is Goldberg's dual profile: repeat entrepreneur-turned-investor with a track record of building and exiting technology businesses in Brazil before institutional venture capital was widely available. That biography gives Good Karma access to founders who select investors based on operating credibility rather than brand or fund size, creating an origination funnel that operates outside the competitive auction dynamics common among São Paulo's larger asset gatherers.
General information
Firm type
Private Equity
Year founded
—
AUM
Undisclosed
Location
Region
Latin America
Country
Brazil
City
Sao Paulo
Corporate office
Sao Paulo, Brazil
Principals
Daniel Goldberg
Founding Partner
Sector focus
Frequently asked questions
Who runs investment decisions at Good Karma Partners?
Founding Partner Daniel Goldberg leads the investment committee and final decision-making. Goldberg's background spans founding Ideiasnet and serving as a senior partner at Pátria Investments, which informs the firm's operator-centric approach. The full composition of the partnership and any additional investment committee members are not publicly disclosed.
What investment stages does Good Karma Partners target?
Good Karma focuses on growth-stage and late-stage venture rounds, typically deploying between $5 million and $40 million per investment. The firm participates in Series B through pre-IPO rounds, occasionally entering earlier when it has long-standing relationships with founding teams. The strategy is concentrated on Latin American companies that have achieved product-market fit and require operational expertise to scale.
How does Good Karma Partners source deals differently from other São Paulo growth-equity firms?
The firm sources primarily through founder and operator networks built over Daniel Goldberg's 20-year career as an entrepreneur and investor in Brazil. Goldberg's operational background — including founding publicly listed venture vehicle Ideiasnet — gives him direct access to founders who prioritize operational guidance over capital alone. This relationship-driven origination model reduces reliance on intermediated auction processes where the firm would compete with larger institutional allocators.
Does Good Karma Partners lead rounds or co-invest alongside other managers?
Good Karma Partners both leads and co-invests in growth rounds, depending on the opportunity and check size. When leading, the firm typically secures a board seat and directs operational initiatives inside the portfolio company. The firm has co-invested alongside local and international managers, including in CargoX and Loft, but does not publicly disclose a formal co-investment partner roster.
What sectors does Good Karma Partners explicitly avoid?
The firm has not published an explicit exclusion list. Based on its disclosed portfolio and stated strategy, Good Karma does not invest in upstream natural-resource extraction, heavy-industrial manufacturing, or biotech requiring lengthy clinical-trial timelines. Its focus remains on asset-light, scalable technology and tech-enabled services businesses where operational intervention can directly influence growth trajectories.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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