GraniteShares Advisors

GraniteShares Advisors

GraniteShares Advisors was founded in 2017 by Will Rhind, who previously served as CEO of the gold-backed ETF issuer ETFS Physical Swiss Gold Shares. The firm is headquartered in New York and operates as a registered investment adviser specializing in exchange-traded funds. Its product line includes single-stock ETFs on companies like Nvidia, Apple, and Tesla, as well as commodity-focused offerings such as the GraniteShares Gold Trust and the GraniteShares Bloomberg Commodity Broad Strategy K-1 Free ETF. The firm's strategy centers on delivering leveraged and inverse daily exposure to individual equities and broad commodity indexes. It competes in the increasingly crowded ETF space by providing short-duration trading tools rather than long-term buy-and-hold vehicles. GraniteShares distributes its ETFs through major brokerage platforms and targets active traders and institutional investors seeking tactical allocation overlays. As of early 2024, its AUM was not publicly disclosed. The executive team includes CEO Will Rhind and director Ben Yearsley, with additional key personnel overseeing product development and distribution. The firm maintains a lean operational structure relative to larger competitors. In 2023, GraniteShares launched the GraniteShares 2x Long NVDA Daily ETF, expanding its single-stock leveraged lineup (per public record). The firm does not appear to operate a philanthropic foundation or separate advisory vehicles. GraniteShares differentiates itself through its pure focus on leveraged and inverse single-stock ETFs, a product category that requires active management of daily rebalancing and compliance with SEC limits. This niche positioning requires robust risk management infrastructure and tight operational controls, distinguishing it from broad-based ETF sponsors.