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Grassroots
Grassroots is a Plainfield, NJ-based private equity firm investing in early to late-stage venture capital. No public AUM or portfolio data is available.
Grassroots
Grassroots is a consulting firm founded in 1984 in Tokyo, Japan. It specializes in internal communication and corporate branding for businesses. The firm offers corporate communication consulting, creative branding services, and educational training programs.
General information
Firm type
Private Equity
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Plainfield
Corporate office
Plainfield, NJ, United States
Frequently asked questions
What is Grassroots' investment strategy?
According to its stated profile, Grassroots targets venture capital investments across the early-stage spectrum, including seed, startup, and expansion-stage rounds. It operates as a generalist investor without a declared sector specialization. Specific investment criteria, check sizes, and portfolio construction methods are not disclosed publicly.
Who runs Grassroots?
No investment principals or managing partners are publicly identified in association with Grassroots. The firm does not maintain a professional website with team biographies, nor does it have a LinkedIn page listing its leadership. This absence of named operators is atypical for a venture firm soliciting external capital.
How large is Grassroots by assets under management?
Grassroots does not publish its assets under management, and no credible third-party estimate is available in public record. No regulatory filings that would disclose AUM—such as Form ADV for registered investment advisers—have been linked to the firm.
Where does Grassroots invest geographically?
The firm is headquartered in Plainfield, New Jersey, but it has not disclosed a geographic mandate or any specific regional focus. Without a published portfolio, it is impossible to determine whether investments are concentrated in the Northeast, nationally, or internationally.
Does Grassroots participate in fund commitments or only direct deals?
Public information does not clarify whether Grassroots invests solely through direct equity stakes or also commits to third-party funds. The lack of transparency around its fund structure and LP base leaves its approach to fund-versus-direct investing unconfirmed.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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