Asset Manager

Updated:

Gravy Analytics

Gravy Analytics processes telco-derived location signals into foot traffic data for retail-site selection, competitive intelligence and supply-chain modeling.

Gravy Analytics

Unacast provides the industry's most trusted location intelligence and data. Make better decisions with real-world mobility insights.

General information

Firm type

Asset Manager

Location

Region

Europe

Country

United Kingdom

City

London

Corporate office

London, United Kingdom

Additional offices

Boston · New York

Sector focus

Enterprise SoftwareAI/MLReal EstateMedia & Entertainment

Frequently asked questions

What type of entity is Gravy Analytics — a fund, a research house or something else?

Gravy Analytics is a data-products company, not an investment fund. It generates revenue by selling location-intelligence feeds, identity-resolution graphs and an AI-powered analytics platform to enterprise clients including telcos, consultancies, software firms and government agencies. It does not publicly manage third-party capital or make principal investments.

How does Gravy Analytics source its location data?

The firm processes raw telecommunication-network location signals rather than relying on app-based SDK panels. This telco-centric ingestion model gives it broad geographic coverage, and the resulting data is cleaned, privacy-vetted and structured into human-mobility insights usable for commercial and analytical applications.

What is the relationship between Gravy Analytics and Unacast?

The firm's public-facing website is fully rebranded under the Unacast name, and all product descriptions reference Unacast as the deliverable entity. No separate transaction or merger announcement is publicly sourced, but the brand consolidation implies that Gravy Analytics either merged with or was absorbed by Unacast to form a single integrated location-intelligence platform.

Which industries does Gravy Analytics serve?

Publicly listed verticals include Retail, Real Estate, Telco, Consultancies, Government, Software and AdTech. Use cases range from foot-traffic benchmarking for commercial landlords and site-selection modeling for retail chains to audience targeting and supply-chain visibility.

Does Gravy Analytics make its own privacy framework public?

The firm maintains a publicly accessible Privacy Policy and Retention Schedule on its website. It describes its methodology as designed to produce privacy-friendly insights from raw location data, though the specific technical architecture of the privacy layer is not detailed in public materials.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

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