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Greenfly
Shawn Green co-founded Greenfly in 2014 to automate short-form media distribution; the AI platform now serves 40+ leagues and 500 teams globally.
Greenfly
Greenfly was founded in 2014 by former Los Angeles Dodgers outfielder Shawn Green and digital media executive Daniel Kirschner. The company grew from a practical need — Green, post-retirement, sought an efficient way to respond to fan requests for video and autographed memorabilia using his phone. Kirschner provided the operational framework to turn that concept into enterprise software. The company operates from Santa Monica, Los Angeles, and Miami Beach. Greenfly's platform automates the collection, organization, and distribution of short-form digital media for sports and entertainment organizations. It handles the full asset lifecycle: live capture from event photographers, aggregation from third-party sources including digital-asset-management systems and licensed feeds, AI-driven subject identification and routing, and distribution to customized galleries for athletes, brand sponsors, and broadcasters. The company's client footprint includes over 275 sports teams and leagues globally, supported by integrations with dozens of media sources and cloud file systems. The product serves leagues, federations, television networks, and college athletics across North America and additional international sports properties. The company was recognized by Inc. Magazine in 2020 as one of the fastest-growing private companies in the United States. Beyond its core media-orchestration engine, Greenfly embeds analytics to measure fan-engagement impact and reports that clients can double sponsor-activation performance. The firm maintains multi-city operations in the Los Angeles area and Miami Beach. No dedicated philanthropic or adjacent investment vehicles are disclosed. Greenfly differentiates structurally by being purpose-built for the vertical-specific workflow of sports media rather than general enterprise content management. Its architecture connects live event capture directly to hundreds of athlete and broadcaster channels, eliminating the manual classification and distribution steps that generic platforms require — a model that effectively embeds the firm as utility-layer infrastructure inside the digital operations of major leagues.
General information
Firm type
other
Year founded
2014
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Santa Monica
Corporate office
Santa Monica, CA, United States
Additional offices
Los Angeles, CA · Miami Beach, FL
Principals
Daniel Kirschner
CEO & Co-Founder
Shawn Green
Co-Founder
Sector focus
Frequently asked questions
Who runs product and engineering at Greenfly?
The firm's own website profiles Daniel Kirschner as CEO and co-founder, with Shawn Green serving as co-founder. Specific engineering or product leads are not publicly named on the company's materials, though the leadership team is described as a mix of advocacy marketing experts and enterprise software professionals.
How does Greenfly source new client leagues and teams?
Greenfly's client base originates from a concentrated enterprise sales motion targeting professional sports organizations, leagues, and broadcasters. Its website emphasizes trusted relationships with over 40 leagues and 500 teams, suggesting a mix of direct sales, sports-industry referral networks, and inbound demand from digital-media directors.
Does Greenfly operate as a venture-backed company or is it bootstrapped?
Greenfly's funding path is not detailed in the available primary sources. The firm is privately held, founded by its two named principals, and its capital structure — whether bootstrapped, venture-backed, or otherwise — is not publicly disclosed on the company website.
Which sports properties explicitly use Greenfly?
The firm names no individual league or team clients on its website, instead citing aggregated statistics: over 40 leagues and 500 teams, along with 275 sports teams and leagues specifically. The platform also supports television networks, federations, brand sponsors, and college athletics.
Does Greenfly offer any free or self-serve tier, or is it exclusively enterprise?
Greenfly's marketing material positions the platform as an enterprise-grade, cloud-based software product with dedicated customer success resources and hands-on onboarding. There is no mention of a free or self-serve tier in the available primary sources. The product is sold to organizations rather than individual creators.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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