Hays Financial Group

Hays Financial Group

Founded in 2020 in Minneapolis, Minnesota, Hays Financial Group entered the wealth management market during the pandemic dislocation, positioning itself as a fiduciary advisor to high-net-worth individuals, trusts, estates, and closely held businesses. The firm is structured as a registered investment advisor (RIA) — a legal designation that subjects it to a regulatory duty to place client interests ahead of its own. Its foundation year suggests principals with prior financial-services careers, though specific founder biographies are not in the public record. The advisory practice focuses on two core service lines: comprehensive financial planning and discretionary portfolio management. The financial planning arm addresses retirement income modeling, tax-efficiency strategies, estate coordination, and insurance reviews. The portfolio management side constructs allocations across equities, fixed income, and liquid alternatives, with an emphasis on tax-aware investing and total-return mandates. There is no public evidence of direct private equity, venture capital, or real-asset co-investment programs — the firm's offering set remains centered on publicly traded securities and model-driven allocations. Team size and aggregate assets under management are not publicly disclosed. As a Minnesota-domiciled RIA, the firm is registered with the SEC or the Minnesota Department of Commerce — standard for wealth managers in this segment. The practice maintains a single office in Minneapolis, serving a regional client base that extends into the broader Twin Cities metro and surrounding Upper Midwest communities. No adjacent philanthropic vehicles, club memberships, or affiliated operating entities are evident in the public record. What distinguishes Hays Financial Group structurally is its launch timing and geographic focus. The firm dates to precisely the period when hundreds of wirehouse advisors broke away to form independent RIAs — a secular shift toward fiduciary-only advice. As a 2020 entrant with no preexisting brand or book, Hays likely captures clients who value direct, local relationships over national-scale platforms. Its architecture — a lean, single-office RIA serving a specific regional wealth corridor — is a model that competes on personalized advice rather than institutional product breadth.