Heartwood Wealth Advisors

Heartwood Wealth Advisors

Founded in Richmond in 2013, Heartwood Wealth Advisors has built its practice around a fiduciary standard, registered with the SEC to serve individuals, families, and small businesses. The firm emerged outside major financial centers, giving it a distinctly regional client base that it serves with a combination of asset management and comprehensive financial planning. Heartwood manages client assets on a discretionary basis, constructing equity and fixed-income portfolios with a tilt toward long-term, tax-aware strategies suited to wealth preservation. The firm also advises on retirement income planning and estate considerations, a necessity for its core clientele of business owners and professionals. Direct deal participation is not a stated part of its mandate; instead, portfolios appear to be built from public-market securities and standard third-party managed products. The firm's scale is modest and undisclosed, with no team size or asset totals released publicly. It maintains its sole location in Richmond and has not launched adjacent vehicles, philanthropic foundations, or club-based investment networks. In May 2024, the firm continued to operate through its primary advisory entity, reflecting a stable, single-office footprint (per public record). Structurally, Heartwood differs from larger wirehouse teams by embedding financial planning into every advisory relationship rather than treating it as a secondary service. The firm's small, centralized structure means clients work directly with decision-makers, a contrast to the layered relationship management typical of national wealth managers.