HEED CAPITAL SGOIC, S.A.

Elena Carrera, the founder and CEO, leads investment decisions, drawing on her family's industrial background and network. The office maintains a lean structure where final investment committee authority sits directly with the principal. Day-to-day deal evaluation combines internal analysis with technical assessments from operating executives within the Carrera family's industrial businesses.

The family's wealth originated in industrial engineering and manufacturing, and this operational DNA carries through to the investment approach. HEED favors companies and assets where industrial expertise provides an edge in diligence and post-investment value creation—particularly in sectors like industrial technology, logistics real estate, and manufacturing-adjacent software. The family's operating businesses also serve as a testbed and potential first customer for portfolio companies.

The primary geographic focus is Iberia, with the majority of real estate and direct venture investments concentrated in Barcelona, Madrid, and Lisbon. Fund commitments occasionally extend the office's reach into broader Southern Europe. There is no public evidence of direct investment activity in North America, Asia, or Latin America.

HEED has historically invested alongside other Iberian family offices and regional venture capital firms, particularly in growth-stage rounds where industrial co-investors add strategic value. The office does not operate a formal co-investment club or syndication platform, instead approaching partnerships on a deal-specific basis.

The investment office and the operating businesses are legally distinct but strategically integrated. HEED CAPITAL SGOIC, S.A. is structured as a separate investment vehicle, while the legacy manufacturing entities operate independently. In practice, the investment team accesses technical expertise and market intelligence from the operating companies, and portfolio companies may engage commercially with the industrial group at arm's length.