Asset Manager

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High Alpha

High Alpha is a venture firm that creates and funds B2B SaaS companies, partnering with founders to build businesses that reach their full potential.

High Alpha

High Alpha is a venture firm that creates and funds B2B SaaS companies, partnering with founders to build businesses that reach their full potential. The firm invests in enterprise software companies and co-creates with founders through its Studio. Founded in 2015 in Indianapolis, IN, it has launched 40+ new companies and backed 100+ founders.

General information

Firm type

Asset Manager

Year founded

2015

Location

Region

North America

Country

United States

City

Indianapolis

Corporate office

Indianapolis, IN, United States

Principals

Scott Dorsey

Managing Partner

Eric Tobias

Partner

Kristian Andersen

Partner

Mike Fitzgerald

Partner

Sector focus

Enterprise SoftwareAI/ML

Frequently asked questions

What is the difference between High Alpha's studio and its venture fund?

High Alpha operates a venture studio, Studio Alpha, that internally generates and launches four to six software startups annually with a dedicated in-house design and engineering team. Alongside it, High Alpha Capital functions as a traditional seed-stage venture fund that leads early rounds in both studio-created companies and external B2B SaaS startups. The studio creates proprietary deal flow, while the fund invests at market terms.

Who runs investment decisions at High Alpha?

Managing Partner Scott Dorsey, the former ExactTarget CEO, leads the firm with partners Eric Tobias, Kristian Andersen, and Mike Fitzgerald. Investment decisions for the venture capital fund are made by the partnership, while new studio company formation runs through the firm's internal co-creation process involving its full-time design and engineering staff.

Where does High Alpha's deal flow come from?

The majority of High Alpha's deal flow originates from its own venture studio, which uses an internal team to validate business concepts and recruit founding teams before launch. For external investments, the firm relies on networks across the B2B SaaS ecosystem and the ExactTarget alumni community in the Midwest.

How is High Alpha related to ExactTarget and Scott Dorsey's prior ventures?

High Alpha was founded by Scott Dorsey after ExactTarget's acquisition by Salesforce in 2013. The firm draws on operational playbooks and talent networks from the ExactTarget era, and operates in Indianapolis, where the ExactTarget ecosystem left a dense layer of SaaS engineering and executive talent.

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