Holistic Capital

Robert K. Kraft, the founder and CEO, is the primary decision-maker. Kraft previously co-founded Corigin Ventures, where he led investments in Uber, Wheels Up, and Latch. Holistic Capital does not maintain an investment committee, reflecting its structure as a single-family office rather than an institution.

Deal flow primarily originates from Kraft's network of venture capital relationships, built over nearly a decade as a seed-stage investor at Corigin Ventures. The office co-invests alongside established seed funds and relies on referrals from the founders and operators Kraft backed in his prior fund management role. There is no public evidence of a formal proprietary sourcing program or scout network.

Holistic Capital is structured as a single-family office. While it invests exclusively in technology startups and operates much like a venture capital firm in practice, it deploys Robert K. Kraft's personal capital and does not accept outside limited partners. This contrasts with Corigin Ventures, the institutionally-backed seed fund Kraft previously co-managed.

The firm primarily participates as a co-investor alongside lead investors, a pattern consistent with Kraft's Corigin Ventures approach. Holistic Capital's check size is not publicly disclosed, but the office can participate across priced equity rounds and convertible note financings without a fixed allocation requirement.

The firm invests across enterprise software, artificial intelligence and machine learning, fintech, digital health, climate technology, and real estate technology, per its public positioning. There is no public record of explicit sector exclusions. The office's investments concentrate on the application layer of technology shifts rather than deep-tech or hardware.

Robert K. Kraft generated his wealth as a seed-stage technology investor. His most significant early investment was in Uber, where he participated in pre-IPO rounds. Additional exits include Wheels Up and Latch, both of which were held through Corigin Ventures. Holistic Capital represents the consolidation of those returns into a dedicated family office structure.

Holistic Capital is the single-family office of Robert K. Kraft, who co-founded and served as a founding partner at Corigin Ventures from 2014. While the two entities are legally separate — Corigin Ventures remains an institutional venture firm managing outside capital — Holistic Capital's investment patterns, sector focus, and co-investor relationships trace directly to Kraft's tenure there. There is no disclosed ongoing operational connection between the two.