Corporate Investor

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Hubins

Hubins is a FinTech company specializing in providing a platform for unlisted and alternative investments within the financial services industry.

Hubins logo

Hubins

Hubins is a FinTech company specializing in providing a platform for unlisted and alternative investments within the financial services industry. It is also described as a Corporate Investor.

General information

Firm type

Corporate Investor

Year founded

2018

AUM

Undisclosed

Location

Region

Europe

Country

Sweden

City

Norrköping

Corporate office

Norrköping, Sweden

Principals

Tom Olander

Founder and CEO

Sector focus

Real EstatePrivate CreditDigital Assets

Frequently asked questions

What is the relationship between Hubins and Vinga Group?

Vinga Group is a sister company within the JOOL network, operating alongside Hubins under the ultimate ownership of Tom Olander. Vinga focuses on debt financing and private credit to Nordic companies, while Hubins handles direct residential real estate development and digital asset investments. Together they form a multi-strategy capital allocation system within the JOOL corporate family.

How is Hubins structured within the JOOL Group?

Hubins is a corporate investment vehicle held by JOOL Invest AB, the parent holding company of Tom Olander's business interests. It is not a single-family office in the traditional sense but operates as an asset owner with a corporate investor structure. The broader JOOL Group includes both investment and operational entities, and Hubins functions as the equity and digital-asset allocation arm.

What real estate projects has Hubins developed?

Hubins has developed residential projects in Norrköping, Sweden, including Söderport, Portlåset, and Smedby. Each is a ground-up residential scheme within the firm's home city. These projects represent the illiquid, long-duration portion of the portfolio and are held directly rather than through fund structures (public record).

Does Hubins manage outside investor capital?

No public record indicates that Hubins manages third-party capital. The firm deploys the personal and family capital of founder Tom Olander. There is no evidence of a fund structure, external limited partners, or a multi-family office offering. It operates as a closed allocation vehicle within the JOOL Group.

What digital assets does Hubins hold?

Hubins has publicly disclosed positions in Bitcoin and Ethereum (public record). These liquid holdings sit alongside illiquid residential real estate in the portfolio. No information is available on custody arrangements, position sizing, or whether the firm deploys any staking or yield strategies on these assets.

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