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Identity Group
Identity Group, the largest US interior sign manufacturer, supplies custom signage for Marriott, Amazon, the NFL.
Identity Group
Identity Group was founded in the 1950s and is headquartered in Cookeville, Tennessee. The company has expanded to manufacturing campuses in Brunswick, Maine, and Wichita, Kansas, totaling more than 200,000 square feet of production space. The firm manufactures custom interior signage for hospitality, retail, and corporate environments. Its offerings include ADA signs, wayfinding systems, architectural signage, and visual decor. Recent innovation includes digital wayfinding and augmented reality services, developed through a partnership with a software company. The company's process covers site surveys, design, planning, fabrication, and installation. Clients span the hotel, retail, and sports sectors. In 2025, Identity Group produces signs for iconic brands such as Marriott Bonvoy, Amazon, and the NFL. The leadership team includes Bob Tate (CEO), along with Bryan Hara, Lee Brantley, Josh Wolfgram, Angie Harris Oakley, and Karly Gordon, as named on the firm's website. The firm's physical footprint covers three US regions. Identity Group operates as a manufacturing business, not a capital allocator, and does not manage third-party assets. Its growth has been organic, driven by scale in production and long-term contracts with major corporate and hospitality clients.
General information
Firm type
other
Year founded
1950
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Cookeville
Corporate office
Cookeville, TN, United States
Additional offices
Brunswick, ME, United States · Wichita, KS, United States
Principals
Bob Tate
not specified
Bryan Hara
not specified
Lee Brantley
not specified
Josh Wolfgram
not specified
Angie Harris Oakley
not specified
Karly Gordon
not specified
Sector focus
Frequently asked questions
Who runs Identity Group?
The CEO is Bob Tate, as stated on the firm's about page. Other named leaders include Bryan Hara, Lee Brantley, Josh Wolfgram, Angie Harris Oakley, and Karly Gordon. No specific formal titles were provided on the website.
What does Identity Group actually manufacture?
The company produces interior signage and visual decor for hotels, retail stores, and corporate offices. Products include ADA signs, wayfinding systems, architectural signage, and branded environmental graphics. It also offers site surveys, design, and installation services.
Who are Identity Group's major clients?
Marriott Bonvoy, Amazon, and the NFL are publicly disclosed brand partners. The firm primarily serves the hospitality and retail industries, with hotel and retail signage as core product lines.
Is Identity Group a family office?
No. Identity Group is a private manufacturing company that produces custom signage and visual decor. It does not manage capital for wealthy families or act as an allocator. The Altss database classifies it under 'other.'
Where are Identity Group's manufacturing facilities?
The company operates three campuses: Cookeville, Tennessee (original location); Brunswick, Maine; and Wichita, Kansas. Total manufacturing space exceeds 200,000 square feet (per the firm website).
Does Identity Group offer digital wayfinding?
Yes. In 2025, the firm introduced a digital wayfinding and augmented reality service via a partnership with a software company. This patented technology uses IGX and IGX+ platforms to turn signage into interactive experiences. The service is noted as a new innovation.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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