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IGN Entertainment
IGN Entertainment is a digital media publisher covering video games, movies, TV, and technology via IGN.com, operating under Ziff Davis with global reach.
IGN Entertainment
IGN Entertainment is an online media company headquartered in Brisbane, California. It was founded in 1996 as a gaming-focused publication and has since expanded to cover movies, TV, tech, and comics. Its flagship website, IGN.com, is among the most visited gaming and entertainment destinations on the internet. The company's business model centers on editorial content, video production, and affiliate commerce. It operates in the asset classes of advertising and brand partnerships, with additional revenue from consumer events and merchandise. Geographic footprint spans North America, Europe, and Australia via localized editions. The site employs expert reviewers and specialized editorial teams across multiple entertainment verticals. As of 2025, IGN Entertainment employs several hundred professionals and maintains editorial offices in San Francisco and Sydney. Its parent company, Ziff Davis, owns the brand as part of a larger portfolio of technology and lifestyle media properties. In recent years, Ziff Davis has focused on digital acquisitions and ad-driven media consolidation. IGN Entertainment stands out as a pure-play digital publisher in an era of media platform dependence. Its editorial voice and review scoring system influence consumer purchasing decisions across gaming and entertainment. The company's reliance on advertising and affiliate revenue ties its performance to broader trends in digital media and e-commerce.
General information
Firm type
other
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Brisbane
Corporate office
Brisbane, CA, United States
Sector focus
Frequently asked questions
How does IGN Entertainment generate revenue?
IGN primarily earns revenue through digital advertising, affiliate commerce (including links to purchase games and merchandise), and events such as IGN Live. Ziff Davis reports the brand under its media segment, but IGN does not publicly break out standalone financials (per Ziff Davis filings).
Is IGN Entertainment part of a larger corporate structure?
Yes, IGN Entertainment is owned by Ziff Davis, a publicly traded digital media and internet company (Nasdaq: ZD). Ziff Davis acquired IGN in 2013 as part of a broader strategy to consolidate gaming and technology media assets. Other Ziff Davis properties include PCMag and Mashable.
Does IGN operate only as a website, or does it have other media channels?
IGN produces a significant amount of video content, including reviews, previews, original series, and live-streaming. It also runs a podcasts network, social media channels, and the annual IGN Live event. These channels extend its audience beyond traditional web traffic.
What is IGN's editorial reputation?
IGN is known for its numbered review scoring system and large team of expert critics. Its reviews and news are widely cited across the gaming industry, though it has faced occasional criticism over perceived conflicts of interest and review standards. It remains one of the largest and most influential gaming media outlets globally.
Who owns IGN Entertainment?
IGN is a wholly owned subsidiary of Ziff Davis, which is publicly traded. Ziff Davis CEO Vivek Shah oversees corporate strategy. IGN's general manager is Joe Perticone (as of 2024).
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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