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IGN Entertainment

IGN is a destination for video game news, expert reviews, and walkthroughs. It covers games, movies, TV, and tech across platforms including PlayStation, Xbox,...

IGN Entertainment

IGN is a destination for video game news, expert reviews, and walkthroughs. It covers games, movies, TV, and tech across platforms including PlayStation, Xbox, Nintendo, and PC. The site also features deals, guides, and community polls on gaming topics.

General information

Firm type

other

Location

Region

North America

Country

United States

City

Brisbane

Corporate office

Brisbane, CA, United States

Sector focus

Media & EntertainmentGaming

Frequently asked questions

How does IGN Entertainment generate revenue?

IGN primarily earns revenue through digital advertising, affiliate commerce (including links to purchase games and merchandise), and events such as IGN Live. Ziff Davis reports the brand under its media segment, but IGN does not publicly break out standalone financials (per Ziff Davis filings).

Is IGN Entertainment part of a larger corporate structure?

Yes, IGN Entertainment is owned by Ziff Davis, a publicly traded digital media and internet company (Nasdaq: ZD). Ziff Davis acquired IGN in 2013 as part of a broader strategy to consolidate gaming and technology media assets. Other Ziff Davis properties include PCMag and Mashable.

Does IGN operate only as a website, or does it have other media channels?

IGN produces a significant amount of video content, including reviews, previews, original series, and live-streaming. It also runs a podcasts network, social media channels, and the annual IGN Live event. These channels extend its audience beyond traditional web traffic.

What is IGN's editorial reputation?

IGN is known for its numbered review scoring system and large team of expert critics. Its reviews and news are widely cited across the gaming industry, though it has faced occasional criticism over perceived conflicts of interest and review standards. It remains one of the largest and most influential gaming media outlets globally.

Who owns IGN Entertainment?

IGN is a wholly owned subsidiary of Ziff Davis, which is publicly traded. Ziff Davis CEO Vivek Shah oversees corporate strategy. IGN's general manager is Joe Perticone (as of 2024).

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