Asset Manager

Updated:

Benchmark Financial

We are fee only financial planners in Cedar Falls, Iowa. We create comprehensive financial plans for people in Iowa and across the country.

Benchmark Financial

We are fee only financial planners in Cedar Falls, Iowa. We create comprehensive financial plans for people in Iowa and across the country.

General information

Firm type

Asset Manager

Year founded

AUM

Undisclosed

Location

Region

Europe

Country

United States

City

Cedar Falls

Corporate office

2616 Orchard Drive, Suite C1, Cedar Falls, Iowa 50613, United States

Frequently asked questions

How does Benchmark Financial charge for its services?

The firm charges a flat dollar fee for project-based financial plans, typically between $1,500 and $4,000 depending on complexity. For ongoing wealth management, it uses a tiered annual advisory fee that starts at 0.85% for the first $500,000 and drops to 0.20% on assets between $10 million and $25 million. As a fee-only firm, Benchmark Financial does not collect commissions or sell proprietary products.

What investment philosophy does Benchmark Financial follow?

The firm emphasizes low-cost index funds as a core strategy, guided by the idea that fund expense ratios are a dependable predictor of future performance. Portfolios are diversified across US stocks, international stocks, and bonds. The focus is on long-term, goal-driven allocation rather than short-term market timing.

Which client segments does Benchmark Financial serve?

Benchmark Financial organizes its services around three life stages: young professionals building savings and managing debt, mid-career clients handling college planning and tax strategies, and retirees or pre-retirees focused on Social Security, Medicare, and estate planning. The firm works with clients across the United States, not just those in Iowa.

Is Benchmark Financial a single-family office or multi-family office?

No. Benchmark Financial is a registered investment advisor providing personal financial planning and investment management to individual clients. There is no indication that it functions as a family office structure — it does not consolidate family wealth, manage operating businesses, or coordinate intergenerational governance.

Does Benchmark Financial make direct private investments or venture deals?

There is no evidence that the firm participates in direct private investments, venture capital, or real-asset funds. Its published investment approach centers on publicly traded securities through standard retirement and brokerage accounts, using a diversified buy-and-hold framework.

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