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Inner 10 Capital
Inner 10 Capital was established in 2015 by Todd Simon, a fifth-generation member of the Simon family, whose wealth stems from Omaha Steaks — the iconic...
Inner 10 Capital
Inner 10 Capital was established in 2015 by Todd Simon, a fifth-generation member of the Simon family, whose wealth stems from Omaha Steaks — the iconic mail-order meat company founded in 1917 and still headquartered in Omaha, Nebraska. The office manages the investment activities of a family whose name is synonymous with American food commerce, channeling a legacy of operational business-building into a diversified private investment portfolio. Inner 10 invests across asset classes, including direct private equity, venture capital, real estate, and structured credit. The firm focuses on growth-stage enterprise software and fintech companies, alongside selective real assets. Unlike many family offices that blend fund commitments with direct deals, Inner 10 tilts toward direct investments and co-investments, often taking concentrated, long-duration positions. The geographic footprint spans U.S. markets with a particular interest in Midwest-founded companies. The firm's operating heritage informs a preference for businesses with recurring revenue models and established unit economics. Team composition and total deployment figures are not publicly disclosed. The firm operates from a single location in Omaha. Inner 10's principals are active in regional investment networks, including membership in the Nebraska Angels, reinforcing a localist approach to sourcing. In May 2024, Todd Simon participated as a panelist at the Nebraska Code Conference, discussing the intersection of family-office capital and the regional startup ecosystem (per public record, 2024). Inner 10's structural differentiator is its indefinite hold period: as a single-family office with no external LPs, the firm faces no pressure to return capital on a fund cycle, enabling it to support portfolio companies through multiple market regimes without forced exits.
General information
Firm type
Single Family Office
Year founded
2015
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Omaha
Corporate office
Omaha, NE, United States
Principals
Todd Simon
Founder and Managing Principal
Sector focus
Frequently asked questions
Who runs investment decisions at Inner 10 Capital?
Todd Simon, a fifth-generation descendant of the Omaha Steaks founding family, serves as Founder and Managing Principal and leads investment decisions (public record).
Is Inner 10 Capital a single family office or does it operate more like a venture firm?
Inner 10 is a single family office managing the Simon family's private capital. It operates with venture and direct-equity investment practices but does not solicit or manage external limited partners.
Where does the underlying wealth come from?
The wealth originates from Omaha Steaks, the direct-to-consumer food company founded by J.J. Simon and B.A. Simon in 1917 and built into a nationally recognized brand across five generations of family leadership (public record).
How does Inner 10 Capital source proprietary deal flow?
Inner 10 draws on the family's deep Midwestern business relationships, regional angel networks including the Nebraska Angels, and a reputation among founders for patient, non-institutional capital without artificial exit timelines.
Does Inner 10 Capital participate in fund commitments or only direct deals?
The firm engages primarily in direct investments and co-investments, though it may selectively allocate to venture or private equity funds when a manager offers access to early-stage software companies otherwise unavailable through direct channels.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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