Inova Payroll

Inova Payroll

Inova Payroll was founded by Farsheed Ferdowsi, who identified a lack of personalized service in the payroll industry. His vision was to build a company where clients are not numbers but individuals who build lasting relationships with designated support team members. Inova provides an all-in-one human capital management (HCM) platform that includes payroll processing, tax filing, HR administration, talent management, benefits enrollment, and employee engagement tools. The platform automates routine tasks, streamlines recruiting, and offers people analytics. Inova integrates with various ERP and business management software through its API. The company serves multiple industries including financial services, hotels and hospitality, landscaping, long-term care, manufacturing, medical and dental, non-profit, and retail. The company reports supporting over 5,500 businesses and 250,000+ employees across the United States. Inova maintains a 4.7 star rating. The firm is headquartered in Nashville, Tennessee. No additional offices, total professionals, or recent operational events are publicly disclosed beyond the founding vision and core values. Inova's structural differentiator is its explicit decision to avoid the high-volume, low-touch model of competitors like ADP and Paychex. The firm positions itself on personalized, responsive support with dedicated account teams and a stated commitment to relationships, not just transaction processing.