Asset Manager

Updated:

Interplay Learning

Doug Donovan's Interplay Learning trains HVAC, plumbing, and electrical workers at scale using VR simulations — serving 200K+ learners from Austin.

Interplay Learning

Interplay Learning launched in 2016 under founder and CEO Doug Donovan, who previously built and sold a workforce development business. The company recognized that baby-boomer retirements in the skilled trades were far outpacing the supply of newly trained electricians, plumbers, and HVAC technicians — a gap the traditional vocational education system was not closing. Headquartered in Austin, Interplay designed a simulation-first training platform that allows learners to practice service calls, diagnostics, and installations in a virtual environment before touching physical equipment. The platform spans HVAC, plumbing, electrical, solar, and facilities maintenance training. Enterprise customers include home-services companies and multifamily property operators that use Interplay to onboard technicians faster; education partners include community colleges and high school career programs. The company competes in a fragmented edtech-for-trades market, positioning its product as an alternative to both textbook-and-lecture curricula and costly physical training labs. Interplay has funded its growth through venture capital, with rounds led by S3 Ventures and joined by edtech specialist Owl Ventures and impact investor SJF Ventures. Interplay serves more than 200,000 learners, according to the firm's public communications, with an underlying business model that charges recurring subscription fees to employers and institutions. The company's headquarters remain in Austin, though its platform is distributed digitally across the United States. In March 2024, Interplay announced a partnership with the Association of Pool & Spa Professionals to deliver specialized training for the pool-industry workforce, broadening its trade vertical coverage. The firm's structural distinction is its simulation engine. Rather than streaming recorded lectures or administering multiple-choice quizzes, Interplay builds 3D scenarios where a learner diagnoses a malfunctioning AC unit or traces a wiring fault using a virtual multimeter. This hands-on-sim approach attempts to compress field experience into screen time — an architecture that separates Interplay from generalist learning management systems and puts it closer to the flight-simulator model of technical training.

General information

Firm type

Asset Manager

Year founded

2016

AUM

Undisclosed

Location

Region

North America

Country

United States

City

Austin

Corporate office

Austin, TX, United States

Principals

Doug Donovan

Chief Executive Officer

Sector focus

Skilled Trades TechnologyEdTech

Frequently asked questions

Who runs Interplay Learning and what is the founder's background?

Doug Donovan is founder and CEO. Prior to Interplay, he founded and sold a workforce-development business, which gave him direct exposure to the inefficiencies in skilled-trades training. His operating history in the education-to-employment pipeline shaped Interplay's simulation-heavy approach rather than a traditional LMS model.

How does Interplay make money?

Interplay charges recurring subscription fees to enterprise employers and educational institutions. The pricing model typically scales with the number of active learners on the platform, aligning the company's revenue with its customer's headcount growth in technician roles.

What training trades does Interplay cover?

The platform covers HVAC, plumbing, electrical, solar installation, facilities maintenance, and — since March 2024 — pool and spa service through a partnership with the Association of Pool & Spa Professionals. The simulation library is organized by trade and progresses from beginner diagnostics to advanced troubleshooting.

Who are Interplay's main competitors?

Interplay competes with traditional vocational textbook publishers, community-college lab programs, and newer digital training entrants. Its simulation-based architecture places it in a narrow competitive set that includes companies building VR training for industrial settings, though most competitors focus on manufacturing rather than residential and commercial service trades.

Does Interplay operate as a venture-backed company or a family office?

Interplay is a venture-backed operating company, not a family office. Its investors include S3 Ventures, Owl Ventures, and SJF Ventures, all of whom participated in typical venture equity rounds. The firm is sometimes misclassified because 'Interplay' is also a brand name used by a separate venture firm, but the Austin training company has no affiliation.

How many learners use Interplay's platform?

The firm publicly states it serves over 200,000 learners. This figure includes both individual technicians training through employer-sponsored accounts and students enrolled through educational-institution partnerships.

What is Interplay's geographic footprint?

Interplay is headquartered in Austin, Texas, and delivers its platform digitally across the United States. The firm's enterprise customers and education partners are concentrated in North America, with no publicly disclosed international office presence.

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