Invest in Sweden

Business Sweden offers a tailored service covering market opportunity analysis, site-selection support, and introductions to regional industrial clusters and financial institutions. The agency provides strategic intelligence on Sweden's priority sectors, including green tech and life sciences, and can connect an incoming allocator with co-financing sources from the EU and Nordic institutional investors. It does not invest its own capital but reduces the operational friction of entering the Swedish market.

The agency concentrates on four principal sectors: green transition technologies, including battery gigafactories and hydrogen-based steel production; life sciences and biotech; digitalization, AI, and enterprise software; and advanced manufacturing. These focus areas align with Sweden's national innovation strengths and its export-driven economic model, now being applied to attract incoming capital for large-scale decarbonization projects.

Business Sweden is a key component of 'Team Sweden', a coordinated network of public agencies that includes Almi (micro-loans and venture debt), EKN (export credit guarantees), SEK (public export lender), and Vinnova (innovation grants). This network creates a bundled, semi-integrated supply of financial and advisory services for a foreign institutional investor, from early-stage R&D grants to senior export credit for a completed factory.

Jan Larsson has served as CEO of Business Sweden since 2021, leading the agency's global network. While Larsson is the public-facing executive, the agency's regional heads in key markets like India, the US, and the Middle East carry out direct facilitation. The organization operates less like a single family office and more like a government consulting division, with sector-specific investment advisors embedded in each major office.

Business Sweden operates a global network of over 40 offices across all major continents. Confirmed locations include Mumbai, New Delhi, and Bengaluru in India; Dubai in the United Arab Emirates; Seoul in South Korea; and Houston, Texas in the United States. This footprint is weighted toward markets seeking advanced manufacturing technology and green industrial partnerships.