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ironSource Ltd.
Discover Unity’s complete suite of solutions to monetize your app, publish your game, acquire high-quality users, and grow your business for the long term.
ironSource Ltd.
Discover Unity’s complete suite of solutions to monetize your app, publish your game, acquire high-quality users, and grow your business for the long term.
General information
Firm type
Asset Manager
Location
Region
Middle East
Country
Israel
City
Tel Aviv
Corporate office
Tel Aviv, Israel
Sector focus
Frequently asked questions
How does ironSource operate after the Unity acquisition?
ironSource is now fully integrated into Unity as Unity Grow. It operates as Unity's mobile growth business, combining ironSource's adtech with Unity's game engine. The Tel Aviv office remains a major R&D hub. The growth business is led by Unity's SVP and CRO Games, Raphael Ruland.
What investment stages does ironSource target?
ironSource is not an investment firm. It provides technology and services — it does not make venture or growth-stage investments. Its services cover the entire mobile app lifecycle from publishing (via Supersonic) to user acquisition, monetization, and optimization.
Does ironSource operate as a single family office or a venture firm?
Neither. ironSource is an adtech company, now a business unit within Unity Software (NYSE: U). It is a publicly traded subsidiary, not a family office or venture firm.
How does ironSource source proprietary deal flow?
ironSource sources customers through its ad mediation network (LevelPlay), direct sales, and partnerships with mobile game developers. Its Supersonic division publishes games for studios, providing a pipeline of commercial relationships.
Which sectors does ironSource explicitly avoid?
ironSource focuses on mobile gaming and app monetization. It does not operate outside adtech, and its technology is not relevant to industries like healthcare or enterprise software.
Is ironSource structured as a single family office or does it operate more like a venture firm?
Neither. ironSource is an adtech company, now a business unit within Unity Software (NYSE: U). It is a publicly traded subsidiary, not a family office or venture firm.
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