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Iterative
Iterative is an SEC-registered investment adviser, established in 2022. It provides investment advice to clients.
Iterative
Iterative is an SEC-registered investment adviser, established in 2022. It provides investment advice to clients. The firm is registered with the Securities and Exchange Commission.
General information
Firm type
Venture Capital
Year founded
2013
AUM
Undisclosed
Location
Region
Asia
Country
Singapore
City
Singapore
Corporate office
Singapore, Singapore
Principals
Hsu Ken Ooi
Managing Partner
Brian Ma
Managing Partner
Sector focus
Frequently asked questions
Who runs investment decisions at Iterative?
Managing Partners Hsu Ken Ooi and Brian Ma lead the investment committee. Both are full-time operators who moved to Singapore specifically to build Iterative's accelerator. Ooi previously founded Decide.com, while Ma founded Decide.com's predecessor and later co-founded Iterative. The two partners personally review every startup selected for the firm's twice-yearly cohorts.
How does Iterative source its deal flow?
Iterative sources primarily through its open application process, run twice per year for each accelerator batch. The firm also cultivates referrals from its alumni network of more than 100 portfolio companies. Its batch model creates a structured funnel that attracts founders across Singapore, Indonesia, Vietnam, the Philippines, Thailand, and Malaysia.
What is Iterative's typical check size and investment instrument?
Iterative invests $150,000 to $500,000 per startup using a post-money SAFE. The firm standardizes terms across its cohort to accelerate deal execution. This instrument choice aligns with early-stage Y Combinator norms and simplifies follow-on fundraising for portfolio companies.
Is Iterative a single-family office or a traditional venture firm?
Iterative is a traditional venture capital firm structured as an accelerator. It raises external capital from limited partners and deploys it through a batch-based seed-stage program. The firm is not affiliated with a single-family office.
Which markets does Iterative invest in?
Iterative invests across Southeast Asia, with confirmed activity in Singapore, Indonesia, Vietnam, the Philippines, Thailand, and Malaysia. The firm will consider startups from any Southeast Asian country but requires founders to participate in its Singapore-based accelerator program.
Does Iterative participate in follow-on rounds?
Iterative's primary product is its initial accelerator investment. While the firm may participate in select follow-on rounds for top-performing portfolio companies, its core strategy relies on batch deployment rather than extensive pro-rata follow-on rights. This distinguishes it from lifecycle funds that reserve significant capital for later-stage maintenance.
Which sectors does Iterative focus on?
Iterative is sector-agnostic but demonstrates portfolio concentration in Enterprise Software, FinTech, Digital Health, AgriTech & FoodTech, and Mobility & Transportation. The firm's batch-based selection process favors capital-efficient software startups with regional scalability potential.
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