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iUNU
iUNU provides AI-driven greenhouse monitoring software for large-scale CEA operators, tracking over 300 million plants across North America and Europe.
iUNU
iUNU was founded in 2013 by Adam Greenberg, who serves as CEO alongside CTO Kyle Bohn. The company emerged from Seattle's startup ecosystem, developing computer vision and AI software for controlled-environment agriculture. Its technology tracks plant health, yield predictions, and labor efficiency in real time, serving commercial greenhouse operators. The firm deploys a subscription-based software platform paired with hardware sensors and cameras. It targets large-scale greenhouse growers, offering modules for crop monitoring, climate control integration, and operational workflow automation. iUNU has raised venture capital from investors including Initialized Capital and Liquid 2 Ventures, securing over $27 million in disclosed funding as of 2021 (per Crunchbase, 2021). Its clients span North America and Europe. As of 2025, iUNU operates with a team of roughly 50 employees, according to public job postings and professional profiles. In June 2024, the company announced a partnership with Grodan, a global substrate supplier, to integrate its platform with Grodan's e-Gro sensor network (per the firm, June 2024). iUNU does not manage external capital or operate as a family office; it remains a venture-backed technology company. What distinguishes iUNU is its focus on industrial-scale greenhouse operations rather than small indoor farms. Its platform processes data from over 300 million plants (per the firm's website, 2025), giving it a dataset that competitors lack. The company's engineering-heavy culture — over half the team in technical roles — sets it apart from agtech firms built around biology first.
General information
Firm type
Asset Manager
Year founded
2013
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Seattle
Corporate office
Seattle, WA, United States
Principals
Adam Greenberg
CEO
Kyle Bohn
CTO
Sector focus
Frequently asked questions
Who runs investment decisions at iUNU?
Adam Greenberg serves as CEO and drives overall strategy; CTO Kyle Bohn leads technology development. The company is venture-backed, not investor-managed, so capital allocation decisions fall to Greenberg and the board.
Does iUNU manage capital or assets for external investors?
No. iUNU is a software and hardware company, not an asset manager or family office. It provides greenhouse monitoring and AI analytics via subscription and does not raise or deploy third-party investment capital.
What sectors does iUNU explicitly avoid?
The firm focuses exclusively on controlled-environment agriculture for commercial greenhouses. It does not serve outdoor farming, livestock, or residential gardening markets, and it does not operate its own farms.
How does iUNU source proprietary deal flow?
iUNU does not make investments or source deals. It builds and sells software; its partnerships — like the one with Grodan — are technology integrations, not acquisitions or financial instruments.
Is iUNU structured as a single family office or does it operate more like a venture firm?
iUNU is a venture-backed corporation, not a single-family office or venture firm. It has raised equity from VCs such as Initialized Capital and Liquid 2 Ventures (per Crunchbase, 2021) and operates as a standalone tech company.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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