Keplr Vision

Keplr Vision

Keplr Vision is a management services organization (MSO) that supports independent optometry practices nationwide with non-clinical administrative services. The firm was built around the premise that optometrists should retain clinical autonomy while offloading business operations such as billing, marketing, and procurement. Its leadership includes optometrists at every level of the organization (per the firm's website). The strategy focuses on acquiring and partnering with existing optometry practices, offering a platform that centralizes administrative functions. Keplr Vision does not practice medicine or direct patient care — it provides the infrastructure that allows doctors to concentrate on clinical work. Its affiliated network spans more than 150 locations across at least 30 states, including practices under brands such as All About Eyes, ClearVision Eye Centers, Look Optical, Gaddie Eye Center, Pritchett Eye Care Associates, and Eye Designs Optometry. The firm provides support services including revenue cycle management, human resources, technology systems, and supply chain. Keplr Vision operates from its headquarters in Bloomington, Illinois. The firm maintains a website listing dozens of affiliated practice locations with contact details and individual websites. No information on total professionals, AUM, or deployment was publicly available. The MSO model allows Keplr to scale without taking on the clinical liability or regulatory burden of a traditional practice rollup. A key structural differentiator is that Keplr Vision is led by optometrists at every level, from the management team to the board. This peer-to-peer positioning distinguishes it from MSOs run by non-clinical operators or private equity executives. The firm's website states it is "led by optometrists at every level" and that it was founded to serve independent optometry as "the highest form of Eyecare." No founding date, fundraising history, or financial performance data has been disclosed publicly.