Kormeli

Investment decisions are driven by Avishai Abrahami, co-founder of Wix.com, who leads Kormeli alongside his brother and Wix co-founder Nadav Abrahami. The group does not operate with a formal investment committee of external LPs — deployment reflects the founders’ own technical and product judgment shaped by scaling Wix from a small startup into a publicly traded global platform.

Kormeli sources primarily through the personal networks Avishai Abrahami has built within the Israeli and broader technology founder community during two decades of operating Wix. The firm does not rely on publicized inbound processes or a large sourcing team. Its investments often surface via direct founder referrals from the Wix ecosystem and Israeli tech circles.

No. Kormeli is not structured as an institutional venture capital fund with external limited partners. It deploys personal capital from the Abrahami family and operates with no disclosed fund lifecycle, giving it permanent capital characteristics closer to an operator-led family investment vehicle than a traditional VC firm.

Kormeli has led seed rounds and participated as a co-investor alongside venture funds. For example, the group was an early backer of Verbit alongside other institutional investors. Its ability to lead depends on check size relative to round demand, but the group’s typical posture is flexible, acting as either a lead or a syndicate participant based on the founder relationship.

Kormeli is a separate entity from Wix.com, but its principals — Avishai and Nadav Abrahami — remain Wix’s active co-founders and key executives. The investment group is funded by their personal wealth generated from Wix and operates independently of the public company's treasury or corporate development activities.

Kormeli does not publicly disclose its total number of active portfolio companies. Based on known investments surfaced through press reports, its portfolio is concentrated and selective, consistent with a founder-operator group that makes a limited number of concentrated early-stage bets rather than running a high-volume index strategy.

Kormeli’s board involvement is not systematically disclosed. Given Avishai Abrahami’s operator profile and the group’s small-portfolio approach, he is likely to take an active advisory role with founders post-investment, but the firm does not publicize a formal board policy.