Asset ManagerRIA · CRD 168120SEC-Registered

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Kroon & Mitchell Asset Management

KROON & MITCHELL ASSET MANAGEMENT LLC is an SEC-registered investment adviser in GRAND RAPIDS, MI, registered since 2022. The firm manages $221 million in...

Kroon & Mitchell Asset Management

KROON & MITCHELL ASSET MANAGEMENT LLC is an SEC-registered investment adviser in GRAND RAPIDS, MI, registered since 2022. The firm manages $221 million in assets, with $220 million on a discretionary basis. It has 5 employees and 3 investment advisers.

General information

Firm type

Asset Manager

Frequently asked questions

Is Kroon & Mitchell Asset Management a family office?

Kroon & Mitchell Asset Management LLC is registered as a registered investment advisor (RIA) with the SEC or state securities authorities, not as a family office. The RIA structure imposes fiduciary duties to clients, which is distinct from the single- or multi-family office model.

Who regulates Kroon & Mitchell Asset Management?

As a registered investment advisor, Kroon & Mitchell is regulated by the U.S. Securities and Exchange Commission (SEC) or the securities regulator in its home state. This oversight requires periodic filings, disclosures, and compliance with the Investment Advisers Act of 1940.

What is the firm's investment mandate?

The firm's investment mandate is not publicly detailed. RIA firms typically manage client assets across equities, fixed income, and alternative investments, tailored to client objectives. No specific sector or strategy preferences have been disclosed.

Does Kroon & Mitchell manage pension or endowment assets?

Public records do not confirm whether Kroon & Mitchell manages pension, endowment, or other institutional capital. The firm's RIA registration means it can serve a range of institutional and high-net-worth clients, but no named clients are on record.

What is the firm's geographic focus?

Kroon & Mitchell is headquartered in the United States. Based on its registration data, the firm's client base is likely U.S.-domiciled, but no specific regional focus has been publicly disclosed.

How can I verify the firm's regulatory history?

Kroon & Mitchell's regulatory filings and disciplinary history, if any, are accessible via the SEC's Investment Adviser Public Disclosure (IAPD) database. This includes the firm's ADV forms, which detail assets under management, client types, and fee structures.

Who are the principals of Kroon & Mitchell?

The named principals of Kroon & Mitchell Asset Management are not publicly available. RIA registration typically requires naming executives, but those names are not widely published in standard industry databases or press coverage.

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