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Laird Superfood
Discover the difference of Superfood! Our creamers, coffees, coconut waters, & more are responsibly sourced & made to retain the most nutrients...
Laird Superfood
Discover the difference of Superfood! Our creamers, coffees, coconut waters, & more are responsibly sourced & made to retain the most nutrients possible.
General information
Firm type
other
Year founded
2015
Location
Region
North America
Country
United States
City
Sisters
Corporate office
Sisters, OR, United States
Principals
Laird Hamilton
Co-Founder, Director, Chief Innovator
Paul Hodge
Co-Founder, former CEO
Gabby Reece
Chief Brand Ambassador
Sector focus
Frequently asked questions
Who runs investment decisions at Laird Superfood?
Laird Hamilton, as Chief Innovator and a director, is involved in product curation and innovation. Paul Hodge was co-founder and former CEO; the current CEO is not publicly identified on the firm's site. The company has no disclosed investment committee or asset management structure.
Is Laird Superfood structured as a single family office or does it operate more like a venture firm?
Neither. Laird Superfood is a publicly traded consumer packaged-goods company. It is not a family office or an investment manager. The co-founders derive personal wealth from the brand but do not appear to run a formal family office from it.
Does Laird Superfood participate in fund commitments or only direct deals?
Laird Superfood does not participate in fund commitments. It is an operating company that sells physical products. There are no disclosed investment vehicles or capital deployment programs.
Where does the underlying wealth come from?
Laird Hamilton accumulated wealth from professional big-wave surfing, endorsements, and business ventures including Laird Superfood and XPT (Extreme Performance Training). Gabby Reece has wealth from professional volleyball, modeling, and her own brand ventures. The company does not disclose personal balance sheets.
Does Laird Superfood maintain philanthropic structures, and how are they separated?
No separate philanthropic entity is disclosed on the firm's website. Hamilton and Reece have not publicly named a private foundation or charitable trust linked to the brand.
What investment stages does Laird Superfood typically target?
Laird Superfood is not an investment firm. It does not target any investment stages. It manufactures and sells consumer food products.
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