Laird Superfood

Laird Superfood

Laird Superfood, Inc. was co-founded in 2015 by professional big-wave surfer Laird Hamilton and former CEO Paul Hodge. Hamilton serves as a director and Chief Innovator; his wife, volleyball legend Gabby Reece, is Chief Brand Ambassador. The company went public in 2020 via a SPAC merger. Laird Superfood sells plant-based functional foods — coffees, creamers, instant lattes, coconut-water powders, and daily greens — formulated with MCTs from coconut, adaptogenic mushrooms, and prebiotics. Products are sold direct-to-consumer and through retail nationwide. Ingredient sourcing focuses on US suppliers and sustainable smallholder farms. The company tests for heavy metals and compliance with Prop 65, FDA, EPA, and WHO guidelines. The company is headquartered in Sisters, Oregon, and has no disclosed AUM or total professionals — it operates as a consumer packaged-goods business, not an investment vehicle. The most recent verifiable structural event was the 2020 SPAC merger that took the firm public. No subsequent capital-raising or major strategic pivot has been publicly reported as of mid-2026. Laird Superfood’s core structural differentiator is that it is a publicly traded consumer brand with celebrity co-founders deeply embedded in product innovation and marketing — a model closer to Goop or Athletic Greens than to a traditional family office. The founding wealth derived from Hamilton’s surfing career and endorsements, but no formal family-office entity manages that capital.