Private EquityRIA · CRD 309418Exempt Reporting AdviserPrivate Fund Adviser

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LB Equity

LB Equity invests in early stage and emerging brands focused on enhanced wellness, including regenerative health, longevity, human performance, fitness,...

LB Equity logo

LB Equity

LB Equity invests in early stage and emerging brands focused on enhanced wellness, including regenerative health, longevity, human performance, fitness, nutrition, natural beauty, and personal care, along with select food and beverage opportunities. They partner with brands offering differentiated products that address consumer pain points and show promise of high growth, with alignment on sustainability and social impact. In addition to capital, they provide hands-on expertise and resources to accelerate growth.

General information

Firm type

Private Equity

Year founded

2012

Location

Region

North America

Country

United States

City

New York

Corporate office

New York, NY, United States

Sector focus

ConsumerLuxuryDigital Health

Frequently asked questions

What is LB Equity's investment strategy?

LB Equity pursues a thematic consumer strategy focused on beauty, wellness, and luxury lifestyle brands at the early and growth stages. The firm combines equity capital with strategic operating support rooted in entertainment, fashion, and celebrity networks to help portfolio companies scale through cultural relevance and distribution partnerships.

Does LB Equity manage a traditional private equity fund structure?

LB Equity has not publicly disclosed its fund structure, AUM, or whether it raises committed blind-pool funds versus deal-by-deal vehicles. The firm's private and lean posture means allocators cannot independently verify fund terms, closed commitments, or LP composition.

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