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Leaf Home
Leaf Home positions itself as a direct-to-consumer home improvement platform, distinct from a traditional family office.
Leaf Home
Leaf Home positions itself as a direct-to-consumer home improvement platform, distinct from a traditional family office. The company was built around LeafFilter gutter protection, which it markets as America's #1 gutter filtration technology. CEOs Jenilee Common leads a C-suite that includes a COO, CFO, CSO, CMO, CHRO, CCO, CAO/GC, and CIO — a corporate structure more akin to an operating company than an investment vehicle. The firm's strategy spans four product verticals: gutter protection, water solutions, stair lifts, and bath solutions. It owns the full customer journey, from product selection through professional installation, and offers a 100% satisfaction guarantee. Leaf Home claims over 2 million customers across more than 200 locations in North America. The firm does not publicly disclose AUM, investment portfolio, or deployment amounts. Team size is not publicly disclosed, though the nine-person executive team suggests a sizable corporate operation. No additional offices are listed beyond Hudson, Ohio HQ. The firm maintains a blog with articles on home improvement, but no recent funding rounds, acquisitions, or partnerships have been publicly reported in the last 24 months. Leaf Home's structural differentiator is its vertical integration in home improvement — it designs, sells, and installs its own branded products across multiple categories, rather than acting as a contractor or marketplace. This model gives it control over customer experience and margin. The company does not operate as a family office, asset manager, or investment firm; its primary business is direct-to-consumer home services.
General information
Firm type
other
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Hudson
Corporate office
Hudson, United States
Principals
Jenilee Common
Chief Executive Officer
Jason Lewinski
Chief Operating Officer
Scarlett O'Sullivan
Chief Financial Officer
Chris Counahan
Chief Sales Officer
Maya Gumennik
Chief Marketing Officer
Matt Scagnelli
Chief Human Resources Officer
Chad Fenbert
Chief Commercial Officer
Bobby Psaropoulos
Chief Administrative Officer & General Counsel
Chris Clement
Chief Information Officer
Frequently asked questions
Who runs investment decisions at Leaf Home?
Leaf Home does not publicly disclose an investment committee. The CEO, Jenilee Common, oversees the executive team. The CFO, Scarlett O'Sullivan, handles financial strategy. The company does not present itself as an investment firm, so capital allocation decisions are not separately disclosed.
Is Leaf Home structured as a family office or a private operating company?
Leaf Home is a private home improvement company, not a family office. It operates like a consumer-services firm with a CEO and functional executives. No public information identifies it as a vehicle for managing family wealth or making third-party investments.
Does Leaf Home make investments in other companies?
There is no public evidence that Leaf Home makes external investments. Its business model focuses on selling and installing its own branded home improvement products directly to homeowners across North America.
What product categories does Leaf Home service?
Leaf Home operates in four categories: gutter protection (LeafFilter brand), water solutions (purification systems), stair lifts (for mobility), and bath solutions (bathroom renovations). All are home improvement products sold and installed directly by the company.
Where does the underlying wealth behind Leaf Home come from?
Leaf Home's ownership structure is not publicly disclosed. The company's website does not name any individual or family as the source of its capital. No public records connect it to a disclosed family fortune.
What geographic footprint does Leaf Home cover?
Leaf Home claims more than 200 locations across North America, primarily in the United States. It describes itself as North America's largest home improvement company by customer base, with local teams in each market.
Does Leaf Home have any philanthropic foundations or separate vehicles?
Leaf Home does not publicly disclose any philanthropic foundations, adjacent investment vehicles, or separate entities on its website or in available records. The company appears to operate solely as a home services business.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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