Level2 Ventures

Day-to-day investment decisions rest with General Partners Alexander Ribbink and Peter Gelderloos. Both partners operate with a flat structure, drawing on their respective operating experience at Booking.com and Google. The firm does not maintain a large investment committee structure, consistent with its lean partnership model.

Sourcing leans heavily on the partners' networks within European tech — particularly the Amsterdam and broader Dutch ecosystem, where Ribbink's tenure at Booking.com and Prime Ventures and Gelderloos's engineering leadership roles provide concentrated access to founder communities. The firm also draws from its partners' angel-investor relationships and their visibility into spinout activity from established European technology companies.

Level2 invests primarily at pre-seed and seed, occasionally participating in Series A rounds. The firm looks for companies with early product-market validation where its partners' operating backgrounds can directly influence scaling decisions, rather than betting on purely conceptual, pre-product startups.

The firm participates both as lead and as co-investor. Level2's approach depends on syndicate composition and the founders' preference for operator-led capital. When co-investing, the firm often seeks partnerships with other European seed-stage vehicles that share a product-first outlook, positioning itself as the operator seat at the table.

The firm concentrates on the Netherlands and adjacent European markets, particularly the Benelux region, Germany, and the Nordics. While the investment mandate is primarily European, the partners occasionally evaluate opportunities in other regions where their networks and scaling expertise provide an edge.