LFTD Partners

LFTD Partners

LFTD Partners operates as a publicly traded holding company built around its wholly-owned subsidiary Lifted Made, a manufacturer and seller of hemp-derived psychoactive cannabinoid products. The firm was shaped by CEO Gerard M. Jacobs, who previously ran a publicly traded entity and repurposed the corporate structure to acquire Lifted Made in a transaction that gave the target company's founders majority control of the public vehicle. Lifted Made was co-founded by Nicholas S. Warrender, a former bandmate of country artist Zac Brown, and operates from a manufacturing facility in Kenosha, Wisconsin. The firm's core product line consists of consumable goods containing Delta-8 THC, Delta-9 THC, and other intoxicating compounds derived from hemp — molecules chemically identical or similar to those found in marijuana but sourced from plants with less than 0.3% Delta-9 THC by dry weight, fitting a legal definition established by the 2018 Farm Bill. Revenue is generated through direct-to-consumer e-commerce via the Urb brand, as well as wholesale distribution to smoke shops, convenience stores, and gas stations across the United States. The product catalog spans vape cartridges, gummies, and disposable devices, often in flavors and packaging formats that closely resemble conventional candy and snack branding. LFTD Partners occupies a narrow legal corridor under federal law, but operates in a landscape where multiple state attorneys general and the DEA have taken inconsistent enforcement positions on hemp-derived intoxicants. The firm discloses in SEC filings the material risk that regulatory reclassification or enforcement action could halt operations. Total revenue for the years 2022 and 2023 topped $50 million annually, per corporate filings, though profitability has been constrained by the cost of scaling manufacturing capacity in Kenosha.