Private Equity

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Life.SREDA

Vladislav Solodkiy's Life.SREDA is a Singapore-based VC focused exclusively on FinTech and insurtech, deploying early-stage capital across Asia and Europe.

Life.SREDA logo

Life.SREDA

Life.SREDA is a venture capital firm investing in FinTech mobile and Internet projects. The firm focuses on FinTech 2.0, combining past trends with innovative ideas. Life.SREDA has made 19 investments, including a Seed VC investment in Baasis on September 22, 2017.

General information

Firm type

Private Equity

Year founded

2012

AUM

Undisclosed

Location

Region

Asia

Country

Singapore

City

Singapore

Corporate office

Singapore

Principals

Vladislav Solodkiy

Managing Partner

Sector focus

FinTechInsurTechDigital Banking

Frequently asked questions

Who runs investment decisions at Life.SREDA?

Vladislav Solodkiy, the founder and Managing Partner, leads all investment decisions. He operates from the firm's Singapore headquarters and has historically been the primary decision-maker on new commitments, drawing on his background in banking and fintech media.

How does Life.SREDA source proprietary deal flow?

Life.SREDA built a unique sourcing engine through its widely read 'Money of the Future' research reports and fintech conferences. By publishing high-quality sector analysis, the firm attracted inbound pitches from founders seeking both capital and amplification, creating a pipeline distinct from typical warm-intro networks.

Is Life.SREDA structured as a venture capital firm or a family office?

Life.SREDA is structured as a venture capital firm managing external limited partner capital, not a single-family office. It raises funds from institutional and individual investors, though its lean team and founder-led culture give it an operating style closer to a family-backed venture group than a large, institutional fund.

Does Life.SREDA participate in fund commitments or only direct deals?

The firm exclusively makes direct, early-stage equity investments in fintech and insurtech companies. It does not operate as a fund-of-funds or commit capital to other venture managers. Its strategy is concentrated on taking board-adjacent or active advisory positions in portfolio companies.

What investment stages does Life.SREDA typically target?

Life.SREDA focuses on seed and Series A rounds, occasionally participating in follow-on Series B rounds for top-performing portfolio companies. The firm's first-mover thesis in underbanked markets means it often enters as the first institutional investor in a startup's cap table.

What is Life.SREDA's relationship to InspirAsia?

InspirAsia is a separate venture vehicle also led by Vladislav Solodkiy, with a broader mandate covering mobile services and digital platforms in emerging Asia. While it shares a founder and some operational DNA with Life.SREDA, it operates with a distinct charge and investment committee, functioning as a thematic expansion rather than a feeder fund.

Does Life.SREDA maintain any research or media operations separate from its fund?

Historically, the firm ran an active research and events division that produced the 'Money of the Future' report series and organized fintech conferences. This function operated alongside the fund but served as a loss-leader for deal flow. It is unclear if this unit remains separately staffed today, though the brand's publishing identity persists in the firm's public record.

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