Luna Capital

Nikita Sachdev, as founder and Chief Scientific Officer, leads investment decisions. She has been active in crypto since 2017, previously advising Huobi and building Luna PR before launching the capital arm. The firm’s website mentions a broader team but names no separate CIO or investment committee.

It operates as a corporate venture subsidiary of Luna Media Corporation, not a single-family office. The parent company also owns Luna PR, a marketing and public-relations agency that serves blockchain projects. This arrangement makes Luna Capital a hybrid: a strategic investment vehicle with in-house promotional capabilities.

The firm describes itself as making direct seed and private-round investments rather than fund-of-fund commitments. No public information suggests allocations to external managers; its model centers on direct equity and token positions.

Seed and private rounds, with a preference for teams that have moved beyond a concept phase into a testnet or operational product. The firm cites balanced cap tables and clear tokenomics as screening criteria, indicating a focus on pre-launch and post-launch but pre-Series A Web3 deals.

No public exclusion list exists, but the firm’s stated criteria — Web3, blockchain, and emerging technology — imply it does not invest in traditional industries, real estate, or public equities. Its 50% token allocation requirement also rules out most non-crypto startups.

Luna Capital is a wholly owned subsidiary of Luna Media Corporation. The parent also owns Luna PR, creating a unique structure where the investment arm can tap in-house marketing for portfolio companies. No third-party LPs are disclosed, suggesting the corporation is the primary source of capital.

The source of capital is not publicly disclosed. Observed investment activity implies a corporate balance sheet funded through founder Nikita Sachdev’s prior ventures and advisory income, but no sovereign wealth or external LP backing has been confirmed.