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MadHive Inc.
MadHive Inc. is a New York-based firm building blockchain-powered infrastructure for digital advertising, focusing on identity resolution and fraud...
MadHive Inc.
MadHive Inc. was founded to address structural inefficiencies in digital advertising, particularly around fraud detection and identity management. While the firm's exact founding year and management team are not widely publicized, its public-facing work centers on blockchain-based ad verification and audience segmentation solutions. The firm focuses on enterprise software deployed across programmatic advertising, with a core product that uses blockchain to fingerprint and track ad impressions. MadHive targets mid-market to enterprise clients, including broadcast networks and digital publishers, with an emphasis on privacy-compliant identity resolution. The technology stack combines distributed ledger infrastructure with machine learning for real-time fraud analysis. Geographically, MadHive operates primarily in the United States, with reported partnerships covering North American media markets. No disclosed AUM, deployment figures, or team size are publicly available. MadHive does not maintain a public list of investors or a client roster, and its professional network presence is limited. While the firm has not announced recent significant funding rounds or operational milestones as of the last 24 months, it continues to operate in the ad-tech infrastructure space. MadHive's structural differentiator is its exclusive reliance on blockchain as a foundational layer for ad verification, rather than as an experimental add-on. This positions it as a niche infrastructure provider in a market dominated by cloud-based ad servers, with a focus on supply-chain transparency rather than media buying or agency services.
General information
Firm type
Asset Manager
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
New York
Corporate office
New York, NY, United States
Sector focus
Frequently asked questions
What does MadHive do?
MadHive develops blockchain-based software for digital advertising, primarily focused on ad verification, fraud detection, and identity resolution. Its platform uses distributed ledger technology to create immutable records of ad impressions, aiming to reduce fraud and improve attribution for publishers and advertisers. The firm operates as a technology provider rather than a media buyer.
How does MadHive use blockchain in advertising?
MadHive employs blockchain to fingerprint ad impressions and record them on a distributed ledger, creating a verifiable chain of custody from impression to conversion. This infrastructure is designed to combat ad fraud by enabling transparency across the programmatic supply chain. The approach differentiates MadHive from traditional ad servers that rely on centralized databases.
Who are MadHive's typical clients?
MadHive targets mid-market to enterprise-scale broadcasters, publishers, and advertising networks that require fraud-resistant ad delivery and privacy-compliant audience targeting. The firm has not publicly disclosed a client roster, but its technology is positioned for media organizations seeking to improve supply-chain transparency. The U.S. market is the primary geographic focus.
Is MadHive a single family office or an ad-tech vendor?
MadHive is a technology firm rather than an investment office or family office. It does not manage third-party capital or operate as an asset manager. The company's primary product is enterprise software, and its revenue model relies on licensing and platform fees from advertising clients.
What is MadHive's known funding or investment history?
MadHive has not publicly disclosed any funding rounds, investors, or valuation in recent public records. The firm's capital structure and ownership details remain opaque. No investment milestones or operational milestones have been reported in the past 24 months.
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