Private Equity

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Madison Bay Capital Partners

Madison Bay Capital Partners exclusively focuses on providing customized equity solutions to leading companies across the United States. It targets equity...

Madison Bay Capital Partners logo

Madison Bay Capital Partners

Madison Bay Capital Partners exclusively focuses on providing customized equity solutions to leading companies across the United States. It targets equity opportunities in technology and consumer products, including late-stage mid-market financings and special situations. The firm partners with management teams and provides growth equity and secondary equity solutions, with typical equity investment sizes from $5 million to $25 million.

General information

Firm type

Private Equity

Year founded

2013

Location

Region

North America

Country

United States

City

San Francisco

Corporate office

San Francisco, CA, United States

Principals

Eugene Y. Song

Co-Founder and Managing Partner

Steve Reale

Co-Founder and Managing Partner

Sector focus

Enterprise SoftwareFinancial ServicesDigital Health

Frequently asked questions

What is Madison Bay Capital Partners' investment strategy?

The firm pursues buyout and growth equity investments in North American lower-middle-market companies, concentrating on enterprise software, financial services, and digital health. It emphasizes situations where operational intervention — adding management talent, refining go-to-market, or scaling infrastructure — can meaningfully improve performance. Stage coverage spans buyouts, growth equity rounds, and select late-stage expansion financings.

What sectors does Madison Bay Capital Partners explicitly target?

Its stated focus areas include enterprise software (particularly B2B SaaS), financial services technology and infrastructure, and digital health. The firm gravitates toward asset-light, recurring-revenue business models common in these sectors. No explicit avoidance targets have been disclosed.

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