Private Equity

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Majority Search

Majority Search is a private equity based in New York, founded 2022; the Altss profile covers its classification, headquarters, registration, AUM band, and key...

Majority Search logo

Majority Search

Portrait Capital is a private investment firm focused on buying small and mid-sized companies and growing them over the very long-term.

General information

Firm type

Private Equity

Year founded

2022

Location

Region

North America

Country

United States

City

New York

Corporate office

New York, NY, United States

Principals

Marlon Nichols

Co-Founder and Managing Partner

Sector focus

Enterprise SoftwareAI/MLCybersecurityFinTechSustainability

Frequently asked questions

Who makes investment decisions at Majority Search?

Marlon Nichols and Brian Brackeen co-lead the investment committee. Nichols oversees strategy and committee decisions, while Brackeen directs operational due diligence and post-acquisition portfolio support. Nichols is the co-founder and managing general partner of MaC Venture Capital, where he sourced early-stage investments including Gimlet Media, and Brackeen founded and sold the computer vision company Kairos.

How does Majority Search source deals differently from other buyout firms?

The firm uses a proprietary executive network model rather than competing on broad auction processes. It maintains a senior advisory board composed of diverse C-suite operators and board members who identify founder-owned businesses in technology and sustainability before they reach formal sale processes. This network is the firm's primary deal origination channel.

What size companies does Majority Search target?

Majority Search targets founder-led lower middle market companies generating between $10 million and $50 million in annual revenue. The firm executes control buyouts, taking majority equity positions in each acquisition.

What sectors does Majority Search pursue?

The firm invests primarily in enterprise software, AI and machine learning, cybersecurity, fintech, and sustainability sectors. Its thesis focuses on technology- and data-enabled businesses where diverse management teams are historically underrepresented by institutional capital.

Who backed Majority Search's debut fund?

The $150 million debut fund, closed in September 2024, drew commitments from TPG's The Rise Fund, the New York State Common Retirement Fund, and several university endowments and family offices. The institutional LP base signals strong early validation for a first-time fund.

Is Majority Search a single family office or a traditional private equity firm?

Majority Search is a traditional private equity firm structured as an asset manager, not a family office. It raises committed capital from external institutional limited partners and targets control buyout investments in the lower middle market.

What is the firm's post-acquisition operating model?

Brian Brackeen leads operational support for portfolio companies, drawing on his own experience as a founder who sold his venture-backed startup. The firm applies a hands-on approach to scaling acquired businesses, emphasizing operational improvements alongside growth capital.

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