Marketwake Ventures

Founder Brooke Beach leads investment decisions, supported by co-founder Kevin Planovsky. Both also hold operating roles at the parent digital marketing agency. The firm has not publicly disclosed a dedicated investment committee or external advisory board.

The firm sources primarily through the parent agency's founder network, Southeast startup ecosystem events, and referrals from existing portfolio companies. Its concentration in Atlanta gives it early visibility into regional startups before coastal venture firms enter rounds.

No — it operates as a proprietary investment vehicle funded by the parent marketing agency's operating cash flows, not external limited partners. This makes it structurally closer to a corporate venture arm than a blind-pool fund, with no fixed deployment timeline or return-of-capital pressure.

The firm writes solo seed checks into rounds it leads or co-leads, according to its public positioning. It does not appear to participate in later-stage syndicates, follow-on reserve programs, or institutional co-investor vehicles.

Portfolio companies receive in-house performance marketing execution from the parent agency alongside capital — paid media strategy, creative, and customer acquisition support. For seed-stage founders, this can function as a non-dilutive operating team extension during the critical go-to-market window.