Media Digital Ventures

Media Digital Ventures

Founded in Barcelona in 2013, Media Digital Ventures operates as an independent venture capital firm built around a media-for-equity model. The firm forms joint ventures with Spanish mass-media networks — television broadcasters and influencer platforms — to provide large-scale brand campaigns in exchange for minority equity. This structure ties its capital deployment directly to media inventory rather than pooled fund commitments. MDV deploys through three vehicles, each matched to a distinct media channel. The TV Hub, a joint venture with Spanish private television networks, writes cheques of €2–5M into Series A-and-later B2C companies for national TV campaigns. A Social Hub taps influencer platforms for late-seed and Series A rounds, investing €200k–1M across Spain and Latin America. Partnerships with broader European media operators layer in radio, out-of-home and AI-driven campaigns at €200k–2M per investment. The firm requires a clear 3–5-year exit path, a mature consumer product, and territorial expansion plans across Spain, Central Europe or LATAM. The team spans venture-investing and in-house media-agency capabilities, managing campaign planning, reporting and monitoring alongside portfolio-company support. MDV has been active since 2015, backing consumer companies across Spain and internationally, though it does not publish a full portfolio list. Headcount, assets under management and aggregate deployment figures remain undisclosed. MDV’s structural differentiator is its inventory-based capital supply: its limited partners are media owners contributing ad space, not cash commitments. This changes the liquidity profile of its investments and ties returns to media-inflated growth. No spin-out or family-office affiliation is disclosed; the firm operates as a standalone Barcelona-based manager with a consumer-growth mandate.