MicroAssets

Sellers pay a success-based fee that is not publicly disclosed in percentage terms on the firm's website. Buyers transact without a platform transaction fee, and settlement through Escrow.com is listed as free for closing. The marketplace's revenue model is therefore weighted to the sell-side, aligning the firm's incentives with maximizing exit values for founders listing their businesses.

The platform accepts listings directly from founders and owners of digital businesses. The firm provides an internal team to help sellers create the listing, market it to the buyer network, and field offers from verified, funded buyers. This combined advisory-plus-marketplace model means deal flow is a mix of inbound founder applications and active outreach by MicroAssets' own seller-support staff.

The exchange explicitly supports SaaS companies, ecommerce stores, agencies, content sites, newsletters, mobile applications, and crypto businesses. Revenue models range from recurring subscription software to transactional ecommerce and advertising-supported media. The common thread is that every asset is an operating online business with live web, customer, and financial metrics for buyer evaluation.

Public materials indicate MicroAssets functions solely as a deal exchange and advisory platform. There is no mention of a proprietary investment vehicle, holding company, or fund structure that acquires and operates businesses on its own balance sheet. All capital deployment appears to come from the registered buyer network, not from MicroAssets' own treasury.

The platform compresses the deal lifecycle by pre-packaging due-diligence metrics, standardizing letters of intent and asset purchase agreements, and integrating Escrow.com settlement natively. Buyers review live traffic and revenue data inside the listing, submit offers in minutes, and move to legal close on templated documents without the sequential negotiation and external-lawyer coordination typical of offline small-business M&A.