Bank / Wealth / TrustRIA · CRD 168429SEC-Registered

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Milestone Investment Advisors

Founded in 2013 and based in Middleton, Milestone Investment Advisors operates as a registered investment adviser regulated by the Wisconsin Department of...

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Milestone Investment Advisors

Founded in 2013 and based in Middleton, Milestone Investment Advisors operates as a registered investment adviser regulated by the Wisconsin Department of Financial Institutions. The firm's positioning reflects a fiduciary model: it charges asset-based and fixed fees rather than commissions, which law requires it to disclose as a material conflict avoidance. Its client base spans individuals, high-net-worth families, charities, and corporate retirement plans — a cross-section suited to a Midwestern advisory practice built on referrals rather than national marketing. The firm's service architecture combines portfolio management, financial planning, and pension consulting under one roof. For individual and high-net-worth accounts, Milestone constructs portfolios from mutual funds, exchange-traded funds, and separately managed accounts, allocating across domestic and international equities, fixed income, and cash equivalents. Its pension-consulting practice serves small and mid-sized corporate plan sponsors, advising on investment policy statements, fund selection, and fiduciary compliance. The geographic footprint remains concentrated in south-central Wisconsin, with no disclosed satellite offices. Milestone's scale falls below the threshold that requires public Form ADV filing of regulatory assets under management with the SEC rather than state regulators — a structure that places it among the thousands of US advisory practices managing under $100 million. No adjacent vehicles, philanthropic foundations, or club memberships are publicly disclosed. The firm has not announced any operational changes, team hires, or strategic pivots in the last 24 months that have reached public record. Milestone's structural differentiator is its fiduciary posture within a market segment — Main Street private wealth advisory — still heavily populated by commission-driven broker-dealers. By explicitly avoiding brokerage conflicts and bundling corporate-pension consulting with individual financial planning, the firm captures plan-level relationships that often convert to personal accounts, creating a self-reinforcing referral loop independent of wirehouse platforms.

General information

Firm type

Bank / Wealth / Trust

Year founded

2013

AUM

Undisclosed

Location

Region

North America

Country

United States

City

Middleton

Corporate office

Middleton, United States

Frequently asked questions

Is Milestone Investment Advisors a broker or a fiduciary?

Milestone operates as a registered investment adviser under state regulation, which carries a fiduciary duty to clients. The firm charges asset-based and fixed fees rather than commissions, a structure it publicly represents as aligned with client interests. This distinguishes it from broker-dealers operating under a suitability standard.

What types of clients does Milestone serve?

The firm serves individuals, high-net-worth families, charitable organizations, and corporate retirement-plan sponsors. This mix reflects a local-market strategy where plan-consulting relationships and individual wealth management often overlap.

Does Milestone manage bespoke portfolios or use model allocations?

Milestone constructs portfolios using mutual funds, ETFs, and separately managed accounts across domestic equities, international equities, fixed income, and cash equivalents. The firm's Form ADV does not describe customized individual-stock portfolios, pointing to a manager-of-managers approach typical for practices at its scale.

How does Milestone source clients?

The firm's Middleton location and regional client base suggest a referral-driven growth model common to Midwestern advisory practices. With no national marketing presence or satellite offices, new client acquisition likely flows from professional networks, existing client referrals, and corporate-plan participant conversions.

What is the difference between a state-registered and SEC-registered RIA, and which is Milestone?

Milestone is a state-registered adviser, indicating regulatory assets under management below the $100 million threshold that would trigger SEC registration. State-registered RIAs file with state securities regulators rather than the SEC, though both carry fiduciary obligations.

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