Minute Media

Minute Media

Minute Media was founded in Israel and operates a portfolio of digital sports and culture media brands, supported by a proprietary technology layer. The firm's owned-and-operated content properties include Sports Illustrated, The Players' Tribune, 90min, Mental Floss, The Big Lead, DBLTAP, and FanSided, spanning editorial coverage from professional leagues to esports. Sports Illustrated, a legacy brand with seven decades of sports journalism, anchors the portfolio. The Players' Tribune differentiates the mix through first-person athlete-generated storytelling, while 90min reaches a global football audience across ten languages. The firm generates revenue by operating digital content brands and licensing foundational ad-technology tools to external publishers and advertisers. Its supply-side platform connects publishers directly to programmatic demand, and the STN Online Video platform provides 2,000 external publishers with video content drawn from over 250 providers. This dual model lets Minute Media capture revenue both from its own properties and from 500 publishing and advertising partners that use its technology. The firm claims over 200 million monthly users across its ecosystem, though it does not publicly disclose financials or ownership structure. Coverage remains thin on Minute Media's leadership, backers, and financial metrics. The firm's website lists no executive team, investor roster, founding date, or staff headcount. Its LinkedIn presence is also absent from Altss records, reflecting narrow public disclosure. The company publicly announced the acquisition of VideoVerse, an AI-driven video editing platform, in 2025 — a deal that suggests an interest in deepening its content-production technology stack. Minute Media's structural differentiator lies in operating as a technology-enabled media consolidator rather than a pure publisher or ad network. By owning legacy sports media, athlete-driven content brands, and the ad-tech pipes that monetize them, the firm vertically integrates along the digital publishing value chain. This architecture allows it to earn a margin on owned content while simultaneously licensing the underlying tools to third-party publishers — a model that divorces its revenue base from any single brand's audience fluctuations.