Minute Media

Minute Media owns and operates seven digital content brands: Sports Illustrated, The Players' Tribune, 90min, Mental Floss, The Big Lead, DBLTAP, and FanSided. Sports Illustrated brings 70 years of sports journalism, while The Players' Tribune publishes first-person content created by athletes. The portfolio spans general sports coverage, football, esports, gaming, and pop culture, published in multiple languages.

The firm generates revenue through two primary channels: direct monetization of its owned and operated content brands, and licensing its proprietary advertising technology to external publishers. Its supply-side platform connects publishers to programmatic advertising demand, while the STN Online Video platform provides video content to over 2,000 publishers, enabling a dual revenue stream from owned content and external tech licensing.

Minute Media does not publicly disclose its executive leadership, board composition, or investor roster. Its website lists no named principals or management team, and its corporate governance remains opaque. This lack of disclosure is atypical for a firm operating a portfolio of high-visibility consumer media brands.

Minute Media has pursued acquisitions that consolidate sports and culture media brands and enhance its technology stack. In 2025, it announced the acquisition of VideoVerse, an AI-driven video editing platform, signaling an appetite for deals that deepen its video-production capabilities. The firm has not disclosed its M&A funding sources or investment criteria.

While Minute Media is headquartered in Tel Aviv, Israel, its owned brands serve global audiences, with 90min publishing in ten languages and Sports Illustrated holding significant North American readership. The firm's STN Video platform services over 2,000 publishers across multiple geographies, but specific office locations outside Israel are not publicly disclosed.