Mole Valley Asset Management

MVAM operates an in-house investment team that works directly with individual advisers to construct personalized financial plans. Client portfolios are allocated across a range of model portfolios defined by risk level, rather than bespoke direct investments or external fund selection. This integrated model means the adviser and investment manager sit within the same regulated entity, allowing for continuous alignment on the client's agreed risk tolerance.

The Haretoise® is a proprietary client-profiling tool that helps determine an individual's investment style — framing the choice between a steady, conservative approach and a faster-paced, risk-tolerant strategy. It guides the conversation between adviser and client to agree on a risk level, which then dictates the choice of MVAM's model portfolios. The framework is used as a simple visual aid rather than an algorithmic risk assessment.