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mParticle
mParticle by Rokt is the choice for multi-channel consumer brands who want to deliver intelligent and adaptive customer experiences in the moments that...
Overview
mParticle by Rokt is the choice for multi-channel consumer brands who want to deliver intelligent and adaptive customer experiences in the moments that matter, across any screen or device.
General information
Location
Region
North America
Country
United States
City
New York
Corporate office
New York, NY, United States
Sector focus
Frequently asked questions
Who owns mParticle?
mParticle is owned by Rokt, the e-commerce marketing technology company, which acquired the firm in 2023 (per Rokt, 2023). The combined entity operates as Rokt mParticle.
What does mParticle's platform do?
mParticle is a hybrid customer data platform that ingests event data from multiple sources to create unified customer profiles. It can activate data in real time or from cloud data warehouses, and offers AI-driven predictions via its Cortex engine.
Which industries does mParticle serve?
mParticle primarily serves multi-channel consumer brands in retail, media, financial services, hospitality, and similar sectors. Named clients include HBO Max, the New York Post, Klarna, SoFi, and Inspire Brands.
How does mParticle differentiate from other CDPs?
mParticle's key differentiator is its hybrid architecture, which supports both real-time and warehouse-native deployment. This design lets enterprises maintain a single source of truth in their cloud data warehouse while still enabling low-latency activation, reducing data silos.
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