Muck Rack

Muck Rack's database is populated and updated by journalists themselves through a free portfolio tool, rather than being assembled by an internal research team scraping the web. Journalists verify their own beats, outlets, and contact preferences, which makes the underlying data fresher than scraped alternatives like Cision or Meltwater. The firm also requires that pitches be sent through the platform rather than selling raw contact exports, which reduces spam and maintains journalist trust in the system.

Co-founders Gregory Galant (CEO) and Lee Semel (CTO) retain operational control of the firm. Susquehanna Growth Equity took a minority position in the $180 million Series A in September 2022. The founders bootstrapped the company profitably for 13 years before raising this capital and have publicly indicated no change to their long-term operational control.

Muck Rack's analytics module displaces legacy metrics like Advertising Value Equivalency (AVE) with quantitative share-of-voice measurement, sentiment analysis, and message pull-through scoring. The firm positions itself against the services-heavy measurement practices of legacy PR agencies, offering a self-serve SaaS model where communications teams can quantify coverage impact without IT or data-science support.

Muck Rack is a venture-backed SaaS company, not a family office. The firm builds and sells enterprise software for PR and communications teams. The investment from Susquehanna Growth Equity is institutional venture capital, not family-office capital, and the firm operates as an independent growth-stage technology company based in Miami.

Muck Rack was bootstrapped and profitable for 13 years before raising its first outside capital in 2022. The $180 million Series A from Susquehanna Growth Equity was raised not to cover operating losses but to accelerate product development in AI and analytics. The firm has not disclosed specific current margin or revenue figures publicly.