My Code

My Code owns and operates media brands including Remezcla and Hiplatina, while also functioning as a marketing agency for external clients. This dual structure gives the firm direct control over editorial voice and audience data, which it then leverages for brand campaigns. The agency side creates strategies and places advertising across both its own properties and other multicultural media channels.

My Code does not publicly identify a Chief Investment Officer or any investment committee. The firm presents as an operating media and marketing company rather than an investment vehicle. Strategic allocation decisions appear to rest with CEO Amani Duncan and the C-suite leadership team, though no formal investment mandate is disclosed.

My Code does not present as a family office or venture firm. It is a media company and marketing agency focused on multicultural audiences. No investment fund, family-office structure, or venture arm is disclosed on its corporate site.

My Code targets what it calls 'growth audiences' — multicultural consumer segments including Hispanic, Black, AAPI, and LGBTQ+ communities. The firm emphasizes generational breadth, from Gen Z trendsetters to Gen X breadwinners. Its content properties specifically serve Hispanic audiences through Remezcla and Hiplatina.

My Code's stated mission includes creating a future where everyone is authentically represented in media and advertising. The firm describes its approach to hiring and strategy as rooted in listening to culture. However, no separate philanthropic foundation or formal D&I initiative is named on its website.