Asset Manager

Updated:

MY LYFESTYLE

MY LYFESTYLE is a digital-first asset finance brokerage launched in 2021 as a joint venture between National Fleet Finance and Credit Partners Australia.

MY LYFESTYLE

At Our Credit Team we offer an easy solution to car and vehicle finance & Loans. No matter where you are you can use your phone and do it from home!

General information

Firm type

Asset Manager

Year founded

2021

AUM

Undisclosed

Location

Region

Oceania

Country

Australia

City

South Melbourne

Corporate office

Level 1, 102 Albert Road, South Melbourne, VIC 3205, Australia

Additional offices

Level 2, 76 Tennyson Rd, Mortlake, NSW 2137, Australia

Principals

Junies

Contact (Victoria)

Jodie

Contact (New South Wales)

Sector focus

FinTechPrivate Credit

Frequently asked questions

Who runs investment decisions at MY LYFESTYLE?

MY LYFESTYLE does not operate as an investment manager. It is a credit brokerage where loan origination and client approval decisions are managed by the firm's principals, identified publicly as Junies in Victoria and Jodie in New South Wales, in conjunction with their partner lenders' credit policies.

How does MY LYFESTYLE source its loan applicants?

The firm relies on a fully digital, mobile-first application funnel. Borrowers create an online application, upload supporting documents, and receive pre-approval remotely. This self-service model allows the firm to originate borrowers across Australia without physical branch visits.

Is MY LYFESTYLE structured as a single family office or does it operate more like a venture firm?

Neither. MY LYFESTYLE functions as a technology-enabled consumer asset finance brokerage. It was established as a joint partnership between National Fleet Finance and Credit Partners Australia and does not manage proprietary family capital or operate as a venture investor.

What is MY LYFESTYLE's known posture on co-investments alongside external GPs?

The firm does not make equity investments or participate in co-investment structures. Its core activity is originating and facilitating secured consumer loans — including auto, home, and asset finance — which it distributes to funding partners rather than holding on its own balance sheet.

Where does the underlying funding for MY LYFESTYLE's loans come from?

The loans are funded by external financial institutions and credit providers accessed through Credit Partners Australia (CPA), the licensed entity in the partnership. MY LYFESTYLE acts as the origination and processing layer rather than deploying its own capital.

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