Narvar

IRIS™ (Intelligent Retail Insights Service) is Narvar's proprietary AI engine, trained specifically on over 74 billion annual consumer interactions and 2 billion packages. Purpose-built for retail, IRIS™ automates decisions across delivery, fraud detection, and returns personalization. This dataset is a behavioral moat that general-purpose marketing clouds or logistics software cannot match, as it captures granular, real-world post-purchase behavior at a scale only a dedicated platform can accumulate.

Narvar is deployed by over 1,500 global brands. Publicly named clients include Harry Rosen, which achieved a 13-point conversion increase after implementing Narvar's delivery estimate tools, and On, which saw a significant conversion lift from displaying accurate delivery dates during the consideration phase. The company also states its personalized tracking pages convert 10% higher than generic alternatives, driving repeat traffic directly from operational emails.