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Natura &Co
Natura &Co was formed as a corporate entity around the 1969-founded Natura brand, a Brazilian cosmetics company built on direct sales and natural ingredient...
Natura &Co
Natura &Co was formed as a corporate entity around the 1969-founded Natura brand, a Brazilian cosmetics company built on direct sales and natural ingredient sourcing from the Amazon. The firm went public on the B3 exchange in 2004 and later listed ADRs on the NYSE. It operates as a publicly traded holding company, not a family office or private investment vehicle. The company's portfolio includes Natura, Avon (acquired in 2020 for $2B), The Body Shop (acquired 2017 from L'Oréal), and Aesop (sold to L'Oréal in 2023 for $2.5B). The sales of Aesop and later The Body Shop reflected a shift toward debt reduction and focus on core brands. Geographic footprint spans Latin America (Brazil, Argentina, Colombia, Mexico) and parts of Europe and Asia through Avon's network. Natura &Co ended 2023 with roughly 10,000 employees and annual revenues of approximately $5.2B, per its financial filings. The company maintains an integrated sustainability strategy with a focus on carbon neutrality, circular packaging, and Amazonian biodiversity sourcing. Governance follows the Novo Mercado listing rules at B3, with a board of directors and audit committee. The structural differentiator is its model as a publicly traded cosmetics conglomerate with a social and environmental mission baked into its statutory corporate purpose, making it distinct from typical consumer goods companies. The company's governance includes a permanent board-level committee for sustainability and human rights.
General information
Firm type
other
Year founded
—
AUM
Undisclosed
Location
Region
Latin America
Country
Brazil
City
São Paulo
Corporate office
São Paulo, Brazil
Sector focus
Frequently asked questions
Is Natura &Co a family office or investment firm?
No. Natura &Co is a publicly traded cosmetics holding company, listed on B3 (Brazil) and via ADR on the NYSE (NTCO). It operates branded beauty businesses, not as an investment or family-office entity.
What brands does Natura &Co own?
As of 2025, the core brands are Natura (Brazilian cosmetics line) and Avon (global direct sales). The company sold Aesop to L'Oréal in 2023 and divested The Body Shop to Aurelius Group in 2024.
How is Natura &Co structured for governance?
The company follows Brazilian Novo Mercado listing rules with a board of directors, audit committee, and a permanent sustainability committee. It publishes quarterly and annual financial filings on its investor relations page.
Where does Natura &Co source its products?
Natura &Co sources plant-based ingredients from the Amazon biome, with a focus on biodiversity and sustainability. The supply chain includes partnerships with indigenous and local communities (per the firm's sustainability reports).
Does Natura &Co pay dividends?
Yes. As a publicly traded company, Natura &Co can distribute dividends to shareholders. Per its investor relations materials, it has a policy of paying out at least 25% of adjusted net income as dividends.
What is the company's stance on sustainability?
Natura &Co publicly commits to carbon neutrality, circular packaging, and biodiversity protection. Its 'Vision 2030' sustainability plan includes goals for net-zero emissions and zero waste (per the firm's annual reports).
Is Natura &Co still associated with the original founding family?
The firm was founded by Luiz Seabra. As of 2025, Seabra does not hold a formal executive role, though the family's legacy brand remains central to the company's identity. The company's controlling shareholder structure is not publicly detailed for this profile.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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